Featured image courtesy of Steve Lovelace
Email is Content too. And if you have a list, then you want people to interact with your emails don’t you. You want people to open your emails. To take action. And if they don’t, you may want to look at your content. Your Subject Line. Your angle.
I am not going to go off too much on this.
But who does not hate when you get email that causes you to have to visit the website because it is deceptive?
I suppose I expect more from EBay. They were one of the first ecommerce platforms. And I would expect that they can do way better than this. Believe me when I tell you that it is really challenging to get people to respond to email these days.
You know this. Because if you are anything like me; you get a lot of email. If you think that competing on Social Media is tough, or SEO is competitive; then you never really thought how much of a challenge it is to get people to even open your email.
Let alone act on it.
What is my point? Today, I got this from EBay. And I think it is the one of the most obnoxious emails I have ever received.
Why am I so miffed with this? And why am I posting about it?
This is a complete lie. Outright Deception. I did not buy anything from EBay recently. So, of course; I had to visit their website to make sure that my account had not been hijacked or hacked.
Of course, we all want people to interact with our content. To do something when we reach out. But, in my opinion this is completely the wrong way to go about it. Don’t lie to people. Ever.
Not if you value your reputation on line anyway.
Or you care about your audience’s feelings. Or about them in any way.