Stop by this link and check out some great Independent Recording Artists. Or head on over to Western Reserve Digital Broadcasting at 7PM Eastern Sunday, Monday, Wednesday or Friday Evening listen in.
Please give this show a listen. And forgive me for not writing too many posts lately. I have no excuse other than I haven’t really felt the need to vent much lately…
Another Show that is mostly all music. In fact, I don’t even think I added a Public Service Announcement to this Episode. Why? You may ask. Even if you don’t ask, I will tell you. Because, I was actually on vacation when this first ran on Western Reserve Digital Radio.
I produced it ahead of time so I could take a few days off and go to the mountains. BTW, if you want to be the first to hear the new Episodes, you can tune in at 7PM Eastern Time every Sunday. But, let’s get to this episode.
First off, an Artist who reached out to me on Reverbnation. Karen Lee Andrews doing a track called “Higher” More about Karen here.
Next up a Group who I also found over on Reverbnation. Shades of August. Doing a Track called “Scarecrow”. Want more Shades of August? Head on over here
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If you follow or have an interest in Content Marketing, then you know that producing fantastic and engaging Content for the Internet is an important part of your strategy. But have you ever asked yourself where it is taking you. Or more precisely where it is taking your prospective customers and audience? Is your Content leading people to trust you and want to do business with you? Or is it just like everyone else’s?
There was a time not too long ago in SEO (Search Engine Optimization) Circles when we would say, “Content is King”. And it was and still is crucially important to any Inbound Marketing or Public Relations Strategy. Driving people to your website so you can continue to engage them with your expertise and Unique Selling Proposition or messaging means the difference between being successful and just being here.
Look around and you will see that many people are here. And it is a certainty that many more people are coming. Wherever your content is on line it is in a fierce competition with a lot of other people’s content for attention. And every day more and more content is produced and stored here in the digital library we like to call the internet. In 2014, it was estimated that every minute:
- Facebook users shared nearly 2.5 million pieces of content.
- Twitter users tweet nearly 300,000 times.
- Instagram users post nearly 220,000 new photos.
- YouTube users upload 72 hours of new video content.
- Apple users download nearly 50,000 apps.
- Email users send over 200 million messages.
It was also estimated that 4.6 billion pieces of content are produced daily (Source: LinkedIn). Every day there are around 92,000 new articles posted on the internet. There are 83,000 blog posts published every hour. WordPress users produce about 35.8 million new posts each month. In 2014 alone, over 86 million sites were built with WordPress.
So how to stand out among the crowd? I propose that we set a royal standard. And here are some ideas to think about when you are creating content. Or having others help you or do it for you.
What causes a King or Queen to stand out among his or her subjects? Why does royalty influence people to pay attention and act where common folks like you and me sometimes need to work much harder for the same effect?
When royalty appears there is fanfare. It is accompanied by sounds and sights that signify it is coming. There are trumpets and announcers and a parade. Throngs of people hope for just a glimpse or a wave. When royalty appears in public, it is a big deal that produces its own attention. Usually, before a public appearance there are announcements and people know that the king or queen or prince will be in a certain place at a certain time. It is quite unusual and rare for royalty to just show up somewhere without any warning. And people who are interested in participating in the event have the opportunity to plan for it. To mark their calenders. Can you think of ways that your content creation strategy would evolve if you were to consider this?
Regalia is defined as: the emblems, symbols, or paraphernalia indicative of royalty or decorations or insignia indicative of an office or membership. So when royalty is seen it looks like something special. Royals wear the finest garments. Everything surrounding them is the best and most attractive it can possibly be. The people surrounding royalty also look as well put together as possible. There is an air of sophistication and belonging that accompanies royalty. It causes people to want to be a part of the experience. To want to join the entourage. To jump on the bandwagon. So when you are creating content, what kind of things can you think of to make certain that it is accompanied by the regalia necessary to influence your audience?
Kings and Queens receive respect. Their words and actions bring results because they have authority. When you live within a kingdom, you either do what the king or queen or prince says, or you suffer unpleasant consequences. And that is something that kingly content conveys. The weight of authority.
Entrepreneur.com describes it this way: “Social tie-ins remain a must in terms of creating powerful, authoritative content. The key here is to create impactful content that catches the attention of influencers and inspires them to share your content. This will often resonate with your target audience more than anything else. Search engines are also utilizing social signals for validating authority. Bing, for instance, searches for social signals to determine whether an author is recognized, well-cited and considered a subject matter expert. This is where signals from LinkedIn can prove to be particularly beneficial.“
How can you create content that conveys authority? Will you content impress people sufficiently that your peers and those who have influence in your sector feel good about sharing it or quoting it?
Confidence and Poise
If you have had the opportunity to interact with royalty, then you may recall that in most cases; they had confidence and poise. The way that royalty interacts with others demonstrates a certain assuredness. And grace. Consider this description of poise.
Be humble. A person who’s unsure of themselves will try to overcompensate by bragging or showing off. A poised person has no need for validation from others, and can take criticism well.
Be calm. Being poised means being at peace. Stress and worry will cause you to come across as negative and frantic. Practice taking deep breaths when something starts to cause you stress, and take a step back from the situation. Analyze why you’re having this stress and what you can do about it.
Don’t rush. A poised person will never be seen rushing across the room to get the last seat. The mindset behind poise means slowing down, and being confident that you’ll get where you need to be eventually.
Be gentle. Your body movements should be gentle and careful. Put your cup down slowly. Don’t drop your books on the table. When you hug someone don’t try to squeeze the life out of them. Just use as much force as is necessary in most situations.
Ask yourself questions like this when creating content, Is my content bragging about me or my business? Am I relating my message in a way that may seem frantic or negative? Am I rushing my audience to make a decision about my services or brand? Am I producing content that gently leads my audience to conclusions that will add value to their efforts?
There will continue to be videos, podcasts, infographics, blog entries, and articles produced in staggering amounts. And much of it will be common. And will be overlooked. Just bytes taking up space on someone’s servers. But if you consider some of these ideas while producing your content, you can also make your content kingly. And expect the same benefits that royalty brings.
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Did you know that the Bee populations in this Region has been under attack? Not just in the Mahoning Valley but in many parts in the Country? Actually the world wide populations of “pollinators” has been spurring a resurgence in looking at ways that we as a community and a world can begin to preserve the natural benefits of pollination. A linchpin of the natural world.
According to GreenPeace, Since the late 1990s, beekeepers around the world have observed the mysterious and sudden disappearance of bees, and report unusually high rates of decline in honeybee colonies.
Bees make more than honey – they are key to food production because they pollinate crops. Bumblebees, other wild bees, and insects like butterflies, wasps, and flies all provide valuable pollination services. A third of the food that we eat depends on pollinating insects: vegetables like zucchini, fruits like apricot, nuts like almonds, spices like coriander, edible oils like canola, and many more… In Europe alone, the growth of over 4,000 vegetables depends on the essential work of pollinators. But currently, more and more bees are dying. The bee decline affects mankind too. Our lives depend on theirs.
Here in the Mahoning Valley, we have an Organization who is doing something about it this weekend. American Food Forest is going to be planting flowers in one of their Urban Farms on the Southside. Click the link to find out more and plan on going over there on Sunday afternoon from 12-3PM. It is on Idelwild Avenue in the 3400 Block. You can’t miss it.
Rock and Roll will be used as a weapon against Cancer this weekend. Head on over to the The Embassy Banquet Centre on 5030 Youngstown Poland Rd in Boardman, Ohio 44514 on Saturday from 6:30 PM to 11PM for Generation Rock and The Acoustic Jones show that will benefit in part the American Cancer Society here in the Mahoning Valley. Make sure to bring 35 Dollarinos for your admission. And prepare to be rocked by some of the Veterans of the Rock and Roll Scene here in the Valley.
Saturday during the day, The Ohio Young Democrats hold their first meeting of 2017 to regroup after a rather staggering and surprising loss in the Presidential Election. Help them regroup at their first meeting.
Good agenda with local leaders. We’ll be meeting at the YWCA in Youngstown (25 W Rayen Ave, Youngstown OH 44503) on Saturday, February 25th at 11am.
11:00am: Welcome, Introductions, Overview of the Agenda
11:30am: Remarks from Mahoning County Democrats Chairman David Betras
11:35am: Remarks from Ohio Senate Minority Leader Senator Joe Schiavoni
11:45am: Q&A session with Leader Schiavoni
12:00pm: Issue Advocacy Presentation – How Things Work at the Statehouse (Ohio Senate Democrats staffers Bethany Sanders and Rachel Coyle)
1:00pm: Lunch (during lunch we will hear from YD candidates and office holders).
1:45pm: OYD Business / Local Chapter Updates
– OYD Convention update
– Issue advocacy survey results
– Chapter building update
– Campaigns update
– YDA Convention in August
– Board member and local chapter updates
2:30pm: Presentation Revitalizing a Rust Belt City – how young democrats can promote revitalization efforts, Youngstown Neighborhood Development Corporation Executive Director Ian Beniston
2:50pm: Closing Remarks
This meeting is open to all Young Democrats, you do not have to be a member of a chartered OYD Chapter to attend. Time to get involved in local politics? Here is your chance to get your feet wet.
Meals on Wheels of Mahoning County PSA Get out and meet some people who need your help!
St Vincent de Paul is holding their Annual Fund-raising Banquet on Saturday as well. The proceeds will go to helping people here in the Valley who sincerely need the help and with your fifty dollars, you will be highly entertained.
This wonderful event will be held on the evening of February 25, 2017 at Our Lady of Mount Carmel Social Hall in Youngstown, Ohio. This annual event is a major fundraiser to support the Soup Kitchen & Food Pantry of the St. Vincent de Paul Society and other various charitable works completed for those in need throughout the year.
This year’s event evening will begin at 6:00pm with Hors d’ourves and cocktails (Cash Bar is available) followed by Dinner at 7:00pm. Our Buffet Dinner will include Chicken Marsala, Pasta, Beef Tips, Italian Roasted Sausage, Salad and Dessert. Your ticket entitles you to the chance to win over $3,000 in cash prizes. The Grand Prize Winner (Need not be present) will take home $1,000.00. Additional winners of Bottles of Wine and Cash will be drawn randomly throughout the evening. A Chinese auction featuring Gift Baskets, Tickets, Sports Memorabilia, Art and many other exciting items will be available for your enjoyment. A 50/50 Raffle will also take place, along with other exciting events throughout the night. Live entertainment will be provided for musical entertainment throughout the entire evening. Tickets for this wonderful event are only $50.00 per person and will sell out fast, so order yours today!
Tickets can be ordered by calling our office at: (330) 333-3601
Maybe you don’t want to meet the Young Democrats of Ohio on Saturday. You can still get out there and do some good for our Valley at the Youngstown CityScape Cleanup Work Day.
Join us this Saturday, February 25th from 10am-12pm for this month’s Downtown Youngstown Volunteer Workday. Volunteers will do a clean up of the Mahoning Commons area and finish installing fence line mural pieces at WRTA. This is a family-friendly event. All materials plus refreshments provided. Volunteers are asked to meet at the WRTA mural (604 Mahoning Ave) at 10am.
Please click the link above and let them know you are going to be there so they can plan on sufficient refreshments.
Interested in some history and learning in a phenomenal setting? Head on over to the Ward Beecher Planetarium on Saturday between 8-9PM. Natural Selection will be showing.
We will join Darwin on his voyage with the HMS Beagle to the Galapagos Islands where he was inspired to develop his later theory of transmutation by natural selection.
From the comfort of Down House in Kent, Darwin himself will explain the mechanism of natural selection to the audience, and support it by showing many beautiful examples in nature. The thrill of a scientific discovery, the adventure of science and the beauty of nature are central in this show. This program is a joint presentation of YSU’s Department of Physics and Astronomy and the Department of Biology. For more information on how to get here, or other programs throughout the year, please visit http://wbplanetarium.org We look forward to your visit! For a preview of this show, check this link on Youtube.
Want to know more about Art? Well the Butler Institute of American Art wants to teach you. Sunday from 2-3PM
Join Butler Art Director Dr. Louis Zona for the second in a series of five lectures in A Butler Director’s Art Lecture Series-Winter 2017
MY FAVORITE THINGS
These free lectures are presented at 2:00 pm Sundays in Zona Auditorium on the first floor of the Butler’s Beecher Center. Seating is limited.
In this lecture series, Dr. Zona discusses a wide range of works of art including:
Leonardo’s Mona Lisa
Rembrandt’s Night Watch
Cezanne’s Mont Sainte Victoire and The Large Bathers
Van Gogh’s Sun Flowers
Gauguin’s Vision After The Sermon and The Yellow Christ
Monet’s Impressions Sunrise
Matisse’s The Dance
Picasso’s Les Demoiselles d’ Avignon and Guernica
Wassily Kandinsky’s Painting (Autumn)
Marcel Duchamp’s The Fountain
Grant Wood’s American Gothic and Daughters of Revolution
Edward Hopper’s Early Summer Morning
Jackson Pollock’s Blue Poles
Mondrian’s Broadway Boogie Woogie
Giorgio DeChirico’s The Soothsayers Recompense
Salvador Dali’s Temptations of Saint Anthony
Willem de Kooning’s Woman 1
William Baziotes’ Dusk
Pierre Soulages’ Ceramic Wall
Jean Dubuffet The Gypsy
Helen Frankenthaler’s Interior Landscape
Robert Rauschenberg’s Retroactive II
Jasper Johns’ Flag and Target with Four Faces
The rest of the lectures in the series are scheduled for March 5, March 12 and April 9
Did you know that podcasts present an incredible opportunity for you to raise awareness about your organization and cause? About your personal brand? They do. Take for instance this Public Service Announcement that I created with conjunction with the Wild Earth Guardians.
Our national forests are a treasure. A place of serenity and peacefulness that is restoring to the mind, soul and body. Our children deserve to have the opportunity to enjoy these pristine places in all their glory.
But the sounds of nature are under threat. If we don’t act today, the only sounds that we and our children may be able to hear are the sounds of 4 wheel drive trucks and diesel engines. The peace of the forest will turn into a nightmarish rush hour of loud motorcycles and dump trucks.
You have the power to preserve the peace. With just a few moments of your time, you can let the Forest Management Personnel know that you value the sounds of nature. And how important it is for all of us to have places where we can relax and enjoy nature’s wonderful symphony.
At the Helena Lewis and Clark National Forest, the future of these forests are under scrutiny. Currently the National Forest Service is accepting Public Comments on how this national gem will be managed going into the future. These public comments will be taken into consideration when any of our Public Land Management Plans are up for revision.
Your voice can make all the difference in how our Public Lands sound. Please take a few minutes to let our Official know that you value the sounds of nature.
To make your voice heard via fax, send your comments to 406-449-5436.
To make your voice heard via email, please visit https://goo.gl/ugoyve
Get involved with Wild Earth Guardians at www.wildearthguardians.org
Let’s keep the sounds of nature for future generations. Get started right now.
Now that they have an Audio PSA, they can request that it be played on any number of podcasts with just a little research and some requests. Here at the Mahoning Valley Podcast, I help organizations, brands and individuals do the same thing. Contact me and we will get started today.