Another Show that is mostly all music. In fact, I don’t even think I added a Public Service Announcement to this Episode. Why? You may ask. Even if you don’t ask, I will tell you. Because, I was actually on vacation when this first ran on Western Reserve Digital Radio.
I produced it ahead of time so I could take a few days off and go to the mountains. BTW, if you want to be the first to hear the new Episodes, you can tune in at 7PM Eastern Time every Sunday. But, let’s get to this episode.
First off, an Artist who reached out to me on Reverbnation. Karen Lee Andrews doing a track called “Higher” More about Karen here.
Next up a Group who I also found over on Reverbnation. Shades of August. Doing a Track called “Scarecrow”. Want more Shades of August? Head on over here
If you follow or have an interest in Content Marketing, then you know that producing fantastic and engaging Content for the Internet is an important part of your strategy. But have you ever asked yourself where it is taking you. Or more precisely where it is taking your prospective customers and audience? Is your Content leading people to trust you and want to do business with you? Or is it just like everyone else’s?
There was a time not too long ago in SEO (Search Engine Optimization) Circles when we would say, “Content is King”. And it was and still is crucially important to any Inbound Marketing or Public Relations Strategy. Driving people to your website so you can continue to engage them with your expertise and Unique Selling Proposition or messaging means the difference between being successful and just being here.
Look around and you will see that many people are here. And it is a certainty that many more people are coming. Wherever your content is on line it is in a fierce competition with a lot of other people’s content for attention. And every day more and more content is produced and stored here in the digital library we like to call the internet. In 2014, it was estimated that every minute:
Facebook users shared nearly 2.5 million pieces of content.
Twitter users tweet nearly 300,000 times.
Instagram users post nearly 220,000 new photos.
YouTube users upload 72 hours of new video content.
Apple users download nearly 50,000 apps.
Email users send over 200 million messages.
It was also estimated that 4.6 billion pieces of content are produced daily (Source: LinkedIn). Every day there are around 92,000 new articles posted on the internet. There are 83,000 blog posts published every hour. WordPress users produce about 35.8 million new posts each month. In 2014 alone, over 86 million sites were built with WordPress.
So how to stand out among the crowd? I propose that we set a royal standard. And here are some ideas to think about when you are creating content. Or having others help you or do it for you.
What causes a King or Queen to stand out among his or her subjects? Why does royalty influence people to pay attention and act where common folks like you and me sometimes need to work much harder for the same effect?
When royalty appears there is fanfare. It is accompanied by sounds and sights that signify it is coming. There are trumpets and announcers and a parade. Throngs of people hope for just a glimpse or a wave. When royalty appears in public, it is a big deal that produces its own attention. Usually, before a public appearance there are announcements and people know that the king or queen or prince will be in a certain place at a certain time. It is quite unusual and rare for royalty to just show up somewhere without any warning. And people who are interested in participating in the event have the opportunity to plan for it. To mark their calenders. Can you think of ways that your content creation strategy would evolve if you were to consider this?
Regalia is defined as: the emblems, symbols, or paraphernalia indicative of royalty or decorations or insignia indicative of an office or membership. So when royalty is seen it looks like something special. Royals wear the finest garments. Everything surrounding them is the best and most attractive it can possibly be. The people surrounding royalty also look as well put together as possible. There is an air of sophistication and belonging that accompanies royalty. It causes people to want to be a part of the experience. To want to join the entourage. To jump on the bandwagon. So when you are creating content, what kind of things can you think of to make certain that it is accompanied by the regalia necessary to influence your audience?
Kings and Queens receive respect. Their words and actions bring results because they have authority. When you live within a kingdom, you either do what the king or queen or prince says, or you suffer unpleasant consequences. And that is something that kingly content conveys. The weight of authority.
Entrepreneur.com describes it this way: “Social tie-ins remain a must in terms of creating powerful, authoritative content. The key here is to create impactful content that catches the attention of influencers and inspires them to share your content. This will often resonate with your target audience more than anything else. Search engines are also utilizing social signals for validating authority. Bing, for instance, searches for social signals to determine whether an author is recognized, well-cited and considered a subject matter expert. This is where signals from LinkedIn can prove to be particularly beneficial.“
How can you create content that conveys authority? Will you content impress people sufficiently that your peers and those who have influence in your sector feel good about sharing it or quoting it?
Confidence and Poise
If you have had the opportunity to interact with royalty, then you may recall that in most cases; they had confidence and poise. The way that royalty interacts with others demonstrates a certain assuredness. And grace. Consider this description of poise.
Be humble. A person who’s unsure of themselves will try to overcompensate by bragging or showing off. A poised person has no need for validation from others, and can take criticism well.
Be calm. Being poised means being at peace. Stress and worry will cause you to come across as negative and frantic. Practice taking deep breaths when something starts to cause you stress, and take a step back from the situation. Analyze why you’re having this stress and what you can do about it.
Don’t rush. A poised person will never be seen rushing across the room to get the last seat. The mindset behind poise means slowing down, and being confident that you’ll get where you need to be eventually.
Be gentle. Your body movements should be gentle and careful. Put your cup down slowly. Don’t drop your books on the table. When you hug someone don’t try to squeeze the life out of them. Just use as much force as is necessary in most situations.
Ask yourself questions like this when creating content, Is my content bragging about me or my business? Am I relating my message in a way that may seem frantic or negative? Am I rushing my audience to make a decision about my services or brand? Am I producing content that gently leads my audience to conclusions that will add value to their efforts?
There will continue to be videos, podcasts, infographics, blog entries, and articles produced in staggering amounts. And much of it will be common. And will be overlooked. Just bytes taking up space on someone’s servers. But if you consider some of these ideas while producing your content, you can also make your content kingly. And expect the same benefits that royalty brings.
Did you know that the Bee populations in this Region has been under attack? Not just in the Mahoning Valley but in many parts in the Country? Actually the world wide populations of “pollinators” has been spurring a resurgence in looking at ways that we as a community and a world can begin to preserve the natural benefits of pollination. A linchpin of the natural world.
According to GreenPeace, Since the late 1990s, beekeepers around the world have observed the mysterious and sudden disappearance of bees, and report unusually high rates of decline in honeybee colonies.
Bees make more than honey – they are key to food production because they pollinate crops. Bumblebees, other wild bees, and insects like butterflies, wasps, and flies all provide valuable pollination services. A third of the food that we eat depends on pollinating insects: vegetables like zucchini, fruits like apricot, nuts like almonds, spices like coriander, edible oils like canola, and many more… In Europe alone, the growth of over 4,000 vegetables depends on the essential work of pollinators. But currently, more and more bees are dying. The bee decline affects mankind too. Our lives depend on theirs.
Rock and Roll will be used as a weapon against Cancer this weekend. Head on over to the The Embassy Banquet Centre on 5030 Youngstown Poland Rd in Boardman, Ohio 44514 on Saturday from 6:30 PM to 11PM for Generation Rock and The Acoustic Jones show that will benefit in part the American Cancer Society here in the Mahoning Valley. Make sure to bring 35 Dollarinos for your admission. And prepare to be rocked by some of the Veterans of the Rock and Roll Scene here in the Valley.
This wonderful event will be held on the evening of February 25, 2017 at Our Lady of Mount Carmel Social Hall in Youngstown, Ohio. This annual event is a major fundraiser to support the Soup Kitchen & Food Pantry of the St. Vincent de Paul Society and other various charitable works completed for those in need throughout the year.
This year’s event evening will begin at 6:00pm with Hors d’ourves and cocktails (Cash Bar is available) followed by Dinner at 7:00pm. Our Buffet Dinner will include Chicken Marsala, Pasta, Beef Tips, Italian Roasted Sausage, Salad and Dessert. Your ticket entitles you to the chance to win over $3,000 in cash prizes. The Grand Prize Winner (Need not be present) will take home $1,000.00. Additional winners of Bottles of Wine and Cash will be drawn randomly throughout the evening. A Chinese auction featuring Gift Baskets, Tickets, Sports Memorabilia, Art and many other exciting items will be available for your enjoyment. A 50/50 Raffle will also take place, along with other exciting events throughout the night. Live entertainment will be provided for musical entertainment throughout the entire evening. Tickets for this wonderful event are only $50.00 per person and will sell out fast, so order yours today!
Tickets can be ordered by calling our office at: (330) 333-3601
Join us this Saturday, February 25th from 10am-12pm for this month’s Downtown Youngstown Volunteer Workday. Volunteers will do a clean up of the Mahoning Commons area and finish installing fence line mural pieces at WRTA. This is a family-friendly event. All materials plus refreshments provided. Volunteers are asked to meet at the WRTA mural (604 Mahoning Ave) at 10am.
Please click the link above and let them know you are going to be there so they can plan on sufficient refreshments.
Interested in some history and learning in a phenomenal setting? Head on over to the Ward Beecher Planetarium on Saturday between 8-9PM. Natural Selection will be showing.
We will join Darwin on his voyage with the HMS Beagle to the Galapagos Islands where he was inspired to develop his later theory of transmutation by natural selection.
From the comfort of Down House in Kent, Darwin himself will explain the mechanism of natural selection to the audience, and support it by showing many beautiful examples in nature. The thrill of a scientific discovery, the adventure of science and the beauty of nature are central in this show. This program is a joint presentation of YSU’s Department of Physics and Astronomy and the Department of Biology. For more information on how to get here, or other programs throughout the year, please visit http://wbplanetarium.org We look forward to your visit! For a preview of this show, check this link on Youtube.
Join Butler Art Director Dr. Louis Zona for the second in a series of five lectures in A Butler Director’s Art Lecture Series-Winter 2017
MY FAVORITE THINGS
These free lectures are presented at 2:00 pm Sundays in Zona Auditorium on the first floor of the Butler’s Beecher Center. Seating is limited.
In this lecture series, Dr. Zona discusses a wide range of works of art including:
Leonardo’s Mona Lisa
Rembrandt’s Night Watch
Cezanne’s Mont Sainte Victoire and The Large Bathers
Van Gogh’s Sun Flowers
Gauguin’s Vision After The Sermon and The Yellow Christ
Monet’s Impressions Sunrise
Matisse’s The Dance
Picasso’s Les Demoiselles d’ Avignon and Guernica
Wassily Kandinsky’s Painting (Autumn)
Marcel Duchamp’s The Fountain
Grant Wood’s American Gothic and Daughters of Revolution
Edward Hopper’s Early Summer Morning
Jackson Pollock’s Blue Poles
Mondrian’s Broadway Boogie Woogie
Giorgio DeChirico’s The Soothsayers Recompense
Salvador Dali’s Temptations of Saint Anthony
Willem de Kooning’s Woman 1
William Baziotes’ Dusk
Pierre Soulages’ Ceramic Wall
Jean Dubuffet The Gypsy
Helen Frankenthaler’s Interior Landscape
Robert Rauschenberg’s Retroactive II
Jasper Johns’ Flag and Target with Four Faces
The rest of the lectures in the series are scheduled for March 5, March 12 and April 9
Did you know that podcasts present an incredible opportunity for you to raise awareness about your organization and cause? About your personal brand? They do. Take for instance this Public Service Announcement that I created with conjunction with the Wild Earth Guardians.
Our national forests are a treasure. A place of serenity and peacefulness that is restoring to the mind, soul and body. Our children deserve to have the opportunity to enjoy these pristine places in all their glory.
But the sounds of nature are under threat. If we don’t act today, the only sounds that we and our children may be able to hear are the sounds of 4 wheel drive trucks and diesel engines. The peace of the forest will turn into a nightmarish rush hour of loud motorcycles and dump trucks.
You have the power to preserve the peace. With just a few moments of your time, you can let the Forest Management Personnel know that you value the sounds of nature. And how important it is for all of us to have places where we can relax and enjoy nature’s wonderful symphony.
At the Helena Lewis and Clark National Forest, the future of these forests are under scrutiny. Currently the National Forest Service is accepting Public Comments on how this national gem will be managed going into the future. These public comments will be taken into consideration when any of our Public Land Management Plans are up for revision.
Your voice can make all the difference in how our Public Lands sound. Please take a few minutes to let our Official know that you value the sounds of nature.
To make your voice heard via fax, send your comments to 406-449-5436.
Let’s keep the sounds of nature for future generations. Get started right now.
Now that they have an Audio PSA, they can request that it be played on any number of podcasts with just a little research and some requests. Here at the Mahoning Valley Podcast, I help organizations, brands and individuals do the same thing. Contact me and we will get started today.
I started drinking when I was 14. I started by stealing liquor with my friends from my dad’s liquor cabinet. Initially the first time, like so many people who start drinking, it felt dangerous and completely different. There was an element of fun and laughter at how challenging it was to walk and hide the activity from my parents. We thought we were so cool.
Before long, I was also using tobacco. The two seemed to be like brother and sister. Take a drink, have a smoke. My parents did not want me smoking or drinking though. They were and still are nice people who were thoughtful and responsible parents. And of course, it is not like I was trying to do it in their faces. I was sneaky as were my friends.
It is important to note that my use of alcohol and tobacco did not start in a vacuum. I had peers who encouraged me and shared my predilection for getting high. We also had older people in our lives who thought that drinking and smoking was cool. These were the 1970’s. And much of society was engaged in the escapism that drinking and taking drugs provided. It was normal in a lot of places for the people who were just little older to smoke weed and drink.
And I stress that it was my own choice to get involved in this activity. Although my friends and the older children and young adults were doing it too, ultimately it was my own choice. And that is where it starts. It is possible and some recovery programs will start with the premise that alcohol or drug addiction is a disease. And it may well be. I do not want to to debate that issue. I can simply say for me that starting the abuse of alcohol and drugs was a choice for me. And I made it. Likewise, getting sober and leaving drugs and alcohol behind was and still is a choice. A daily one. Sometimes, and hourly one. But it still requires that I choose. And choose to be sober.
If you are thinking that it has been some easy road through drunkenness and impairment, I will tell you; it has been a very difficult and lonely road that has resulted in the loss of many things. The loss of relationships. The loss of opportunities. The loss of resources. The loss of time. Much of which there is no guarantee I can ever get back. I know the time I have lost to partying is not something I can get back. Time can only be spent once. And I have wasted a good portion of what was allotted to me chasing a drink or a joint.
I have gone through healthy relationship opportunities and cannot recover some of them. Friends and family who loved me and who I loved have moved on. And there may not be a chance to recover those relationships.
I have gone through jobs and opportunities that will not be offered again. That have passed for good. And now face a time in my life where I have to deal with the fallout. I have damaged my body, perhaps permanently and have to deal with the loss of my personal health. The cost of the party has gone far beyond just what it costs to buy a drink or a bag of weed. And now I may have to go to my grave long before I would have if I had made better choices when I was younger. Long story, short; It has not been a party. It has been a nightmare. But there is hope.
So if you are listening to this or reading this transcript, I want you to know that today you have a choice. Just as I do. I am choosing to stay sober. To deal with whatever comes today in my right mind instead of trying to run away into a bottle or a joint. That is my choice and it is a choice that you can make too. If you are thinking to yourself that it is too hard to face life without a drink or a joint or a pill: I want to encourage you. Yes, it is painful and sometimes difficult. It can even look impossible. But it all begins as a decision. A choice to seek help. And find a way back to a life that does not have the weight of substances as a crutch. You can do it.
Make the choice to start back now. And the first thing you can do is call someone. Call someone you miss. Call someone you love who you know is sober. Call 211. Pick up that phone. Turn this off and make that call and tell the person that you want help. That is the first step. Although it is your responsibility to keep your commitment to living without drugs or alcohol; you do not have to go at it all alone. There are resources to help you start and help you keep at it. But it all starts with you letting someone else know that you want to change. You want to win.
Here are a few phone numbers if you do not want to call your family right now. If you prefer to start this process and then seek support from your friends or family, you can start here. Call 211. Three easy numbers. 211.
211 is an easy to remember three-digit telephone number assigned by the Federal Communications Commission for the purpose of providing quick and easy access to information about health and human services. Professional Information and Referral Specialists work with callers to assess their needs, determine their options and provide appropriate programs/services, give support, intervene in crisis situations and advocate for the caller as needed. 211 is currently available to 93.4% of residents in the United States. Here in the Mahoning Valley, 211 is available to anyone in this area.
Admitting that you need help can be daunting. And is not something that you may want to do. We all think at times, that asking for help is a sign of weakness. But it is OK. You are loved. And we want to help. We want you to get what you need right now. And there are people who are in your life today or have been a part of your life who want to you get what you need. And want you to come back from the dark and loneliness place of substance abuse. We will welcome you with open arms, if you just decide that you want to come back. Call us, whether it be your mom, or your dad, or your brother, or your friend, or if need be call 211. But know that we are here for you still. We forgive you and want you to heal and recover.
One of the things that have and still does help me is having something else to do besides drink. Giving myself a healthy alternative to partying. For me, it is doing this podcast and finding people to help online and off. Making it my personal mission and penance if you will, to help people. If you want help with some problem you are having with the internet and your desire to use the internet to communicate; then I want to participate. I want to help you from a place of experience and knowledge. I do not know everything about using this here internet thing, but I know some things and I know people who know things I do not. If you want to put us to work on your problems or challenges online, just let me know.
You can call me at 330 519-1205 or reach me on my website. I would love to talk with you about using the internet to communicate.
By now anyone who listens to this podcast knows that I like free events. Tomorrow, Laura Schroder of YSU will be discussing the Saga of the Mahoning River at YSU. as part of the Spring Semester Speaker Series on Energy and the Environment YSU CUSHWA B112. Free and open to the public. There is ample free parking at the on-street metered-parking spaces along nearby streets. Anyone needing assistance getting to the room should call the YSU Student Security Service at 330-941-1515
According to a story on the WKBN Website, The Mahoning River has been part of our area’s history since day one. It was how John Young got here, arriving on the river’s bank, to land that would eventually bear his name. But mention the Mahoning River around Youngstown today and it’s more infamous than famous. Youngstown of the mid-1940s was the poster child for industrial pollution. The steel mills fouled the air and dumped their waste directly into the Mahoning River.
I am fairly certain that Ms Schroder will be discussing how far our community has come in restoring the River to a balanced and healthy waterway. In fact, the good news is that this once dangerous and polluted waterway has recovered so that when the weather breaks if you want to; you can kayak down the river and see the Valley from a whole new perspective.
Just a couple of years ago, our own Stan Boney proved this by kayaking down the river with a guide. According to WKBN, On Saturday, Sept. 27, 2014 WYTV 33 News anchor Stan Boney was part of the first TV News crew to ever kayak down a stretch of the Mahoning River, which was once considered among the most polluted streams in the United States. What he discovered is that this river, which was once a centerpiece of America’s industrial might, is now being used for recreation.
His trip down the Mahoning River began at the kayak launching dock at the B&O station adjacent to downtown Youngstown. He was joined by Christine and Gerald Hurayt, a father and daughter from Austintown, and April Shirilla of Warren, a co-worker of Christine’s at Delphi in Michigan. Their guide was Chuck Miller.
“Water is low and very forgiving today. The level’s about 3 foot. It is recommended for beginners to go at this level,” Miller said.
Chuck Miller has made the 8-mile run to Lowellville 100 times. He did a small video on Youtube here to give you a little taste No offense to Mr. Miller, but you may want to turn the sound down just a little if you view this. This is of course is Mahoning County, but Trumbull County also offers many opportunities to put in and a few different locations.
According to their calender, Eclipse of the Hunger Moon on Fri, February 10, 7:00pm – 8:30pm at 7574 Columbiana-Canfield Rd., Canfield, OH, 44406, United States
February’s Full Moon AND a Lunar Eclipse! Hope for a clear sky as we walk beneath the only lunar eclipse visible here in 2017. Meet at Kiosk at MetroParks Bikeway Trailhead at MetroParks Farm. Call Ford Nature Center for details. Easy, 1.5 mi.
Lowellville’s band submitted a recording last May to OMEA. The state association, which is an affiliate of the National Association for Music Education, selects the ensembles it will feature via a blind audition process.
“What OMEA has realized is that they’ve been focusing on the big schools from the suburbs of the big cities – the school districts that have thousands of kids, tons of money, tons of teachers,” Antonucci said. “They’re realizing that there’s good things happening in school districts that don’t fit that. … So, this year they’ve made it a point to feature the top programs in rural and urban school districts, as well.”
About 3,000 music-education professionals will attend the OMEA conference this week. Lowellville’s band, which comprises about 65 students, will play six pieces from a variety of genres.