As of this writing, according to Facebook; 705 Thousand people follow this page. Let’s look at the numbers.
First, of all those followers; only 205 Shared this post. 362 people reacted to it (liked or otherwise) and a measly 29 people commented on it. So what do you think? Are these good numbers?
Based on the current Facebook Algorithms, it is neither good nor bad really. It just is. This is the kind of Organic Reach you can expect if you create a High Quality Video and have over 700,000 Followers. All the components of a good video are there. Good editing, good writing, good sound, solid textual enhancement. And yet, not much reach really.
Why am I pointing this all out?
Because this video may have cost as much as $3000 to produce (I am guessing on the production budget) and yet it really did not do much.
Why is that do you think?
The topic or subject? The timing? Or is there something else going on here on this page that may have caused the reach to be slight, despite the time and effort it took to create this content?
Much of the content that we produce for the internet receives little to no feedback as to quality. But how can anyone improve without feedback? If we do not have someone step back and take an objective look at what we have produced? I regularly critique my own efforts and even ask other people to help me where ever I happen to be sharing it. That is because in my view, no one is going to reach their potential for a content producer in a vacuum.
This article is serving two purposes. First, to give you an idea of what you can expect if you sign up for the newsletter. But also to serve as an inaugural version of the idea of the “Content”inental Breakfast. Let’s get started.
Video is considered by most content producers as the most valuable and shareable content category. Let’s look at a video I produced for a Fiverr Gig I posted last year. Because I threw it together in about 30 minutes; the result was less than stellar in my opinion. And it turns out, it was too long and some people who have viewed it on Facebook seemed to think that the part of the script about the rates for Union Narrators came off as “snarky”. There were also some comments about the lighting needing improvement. What do you think?
When this article was written it was showing 1674 Views and 14 Shares. It may be gaining both as you read this. So what is good about this video? Why do you think people are sharing it and watching it?
My opinion? First the setting. Who does not like the subtropical environment of South Florida and the Florida Keys? Many people dream of being able to sit under a nice awning and drink cold beers next to a waterway in Florida. Especially one where the fish are swimming right up to the dock. So there is a lot to be said for where this video is set.
What else? This vid appeals because it is timely. We are entering the vacation season and many people are thinking of getting away. Aren’t you?
So what could have been done better? It is highly unlikely that the producer of this video did it just because they are proud of their establishment. Or because they wanted to make people envious. The organization that shared this video is a for profit tour agency.
It may have been to their advantage to post produce this video. It is pretty clear that someone shot this with their phone and then just shared it. And that is fine. Many people do this and get people to view and share their work. But had they taken some time to add a few items to it; it may actually drive more traffic to their website. But as their Facebook Page has a clear Call To Action, some people may say that driving people to their website is not necessary.
That is debatable. And getting into that discussion is not the purpose of this article.
I may still suggest some basic post production. There are ways of adding clickable links for instance to a video. So that while the person is viewing it, they can click a call to action in the video itself. There are also ways of adding text that could include a call to action such as a phone number. Or requesting that the viewer visit the facebook page and like it and call from there.
The soundtrack is non existent. No narration. No music bed. Many people can be influenced by the soundtrack that a video contains. Although we do not often think much about it, soundtracks in TV Shows and Movies are a large part of the overall presentation. And can move people to think. And once they are thinking, they may act. These sorts of details can take the effort of content production to a whole new level.
What do you think? If you were to suggest improvements to the two examples above, what would they be?
These are the kinds of things that I will be doing here on my blog and in the newsletter. So, if you are seeking to discuss and discover ways of bringing your content production to a new level, sign up. And discuss. It is my strong desire to help you take your content to a level befitting of royalty. I like to call it Kingly Content.
Did you know that the Bee populations in this Region has been under attack? Not just in the Mahoning Valley but in many parts in the Country? Actually the world wide populations of “pollinators” has been spurring a resurgence in looking at ways that we as a community and a world can begin to preserve the natural benefits of pollination. A linchpin of the natural world.
According to GreenPeace, Since the late 1990s, beekeepers around the world have observed the mysterious and sudden disappearance of bees, and report unusually high rates of decline in honeybee colonies.
Bees make more than honey – they are key to food production because they pollinate crops. Bumblebees, other wild bees, and insects like butterflies, wasps, and flies all provide valuable pollination services. A third of the food that we eat depends on pollinating insects: vegetables like zucchini, fruits like apricot, nuts like almonds, spices like coriander, edible oils like canola, and many more… In Europe alone, the growth of over 4,000 vegetables depends on the essential work of pollinators. But currently, more and more bees are dying. The bee decline affects mankind too. Our lives depend on theirs.
Rock and Roll will be used as a weapon against Cancer this weekend. Head on over to the The Embassy Banquet Centre on 5030 Youngstown Poland Rd in Boardman, Ohio 44514 on Saturday from 6:30 PM to 11PM for Generation Rock and The Acoustic Jones show that will benefit in part the American Cancer Society here in the Mahoning Valley. Make sure to bring 35 Dollarinos for your admission. And prepare to be rocked by some of the Veterans of the Rock and Roll Scene here in the Valley.
This wonderful event will be held on the evening of February 25, 2017 at Our Lady of Mount Carmel Social Hall in Youngstown, Ohio. This annual event is a major fundraiser to support the Soup Kitchen & Food Pantry of the St. Vincent de Paul Society and other various charitable works completed for those in need throughout the year.
This year’s event evening will begin at 6:00pm with Hors d’ourves and cocktails (Cash Bar is available) followed by Dinner at 7:00pm. Our Buffet Dinner will include Chicken Marsala, Pasta, Beef Tips, Italian Roasted Sausage, Salad and Dessert. Your ticket entitles you to the chance to win over $3,000 in cash prizes. The Grand Prize Winner (Need not be present) will take home $1,000.00. Additional winners of Bottles of Wine and Cash will be drawn randomly throughout the evening. A Chinese auction featuring Gift Baskets, Tickets, Sports Memorabilia, Art and many other exciting items will be available for your enjoyment. A 50/50 Raffle will also take place, along with other exciting events throughout the night. Live entertainment will be provided for musical entertainment throughout the entire evening. Tickets for this wonderful event are only $50.00 per person and will sell out fast, so order yours today!
Tickets can be ordered by calling our office at: (330) 333-3601
Join us this Saturday, February 25th from 10am-12pm for this month’s Downtown Youngstown Volunteer Workday. Volunteers will do a clean up of the Mahoning Commons area and finish installing fence line mural pieces at WRTA. This is a family-friendly event. All materials plus refreshments provided. Volunteers are asked to meet at the WRTA mural (604 Mahoning Ave) at 10am.
Please click the link above and let them know you are going to be there so they can plan on sufficient refreshments.
Interested in some history and learning in a phenomenal setting? Head on over to the Ward Beecher Planetarium on Saturday between 8-9PM. Natural Selection will be showing.
We will join Darwin on his voyage with the HMS Beagle to the Galapagos Islands where he was inspired to develop his later theory of transmutation by natural selection.
From the comfort of Down House in Kent, Darwin himself will explain the mechanism of natural selection to the audience, and support it by showing many beautiful examples in nature. The thrill of a scientific discovery, the adventure of science and the beauty of nature are central in this show. This program is a joint presentation of YSU’s Department of Physics and Astronomy and the Department of Biology. For more information on how to get here, or other programs throughout the year, please visit http://wbplanetarium.org We look forward to your visit! For a preview of this show, check this link on Youtube.
Join Butler Art Director Dr. Louis Zona for the second in a series of five lectures in A Butler Director’s Art Lecture Series-Winter 2017
MY FAVORITE THINGS
These free lectures are presented at 2:00 pm Sundays in Zona Auditorium on the first floor of the Butler’s Beecher Center. Seating is limited.
In this lecture series, Dr. Zona discusses a wide range of works of art including:
Leonardo’s Mona Lisa
Rembrandt’s Night Watch
Cezanne’s Mont Sainte Victoire and The Large Bathers
Van Gogh’s Sun Flowers
Gauguin’s Vision After The Sermon and The Yellow Christ
Monet’s Impressions Sunrise
Matisse’s The Dance
Picasso’s Les Demoiselles d’ Avignon and Guernica
Wassily Kandinsky’s Painting (Autumn)
Marcel Duchamp’s The Fountain
Grant Wood’s American Gothic and Daughters of Revolution
Edward Hopper’s Early Summer Morning
Jackson Pollock’s Blue Poles
Mondrian’s Broadway Boogie Woogie
Giorgio DeChirico’s The Soothsayers Recompense
Salvador Dali’s Temptations of Saint Anthony
Willem de Kooning’s Woman 1
William Baziotes’ Dusk
Pierre Soulages’ Ceramic Wall
Jean Dubuffet The Gypsy
Helen Frankenthaler’s Interior Landscape
Robert Rauschenberg’s Retroactive II
Jasper Johns’ Flag and Target with Four Faces
The rest of the lectures in the series are scheduled for March 5, March 12 and April 9
Did you know that podcasts present an incredible opportunity for you to raise awareness about your organization and cause? About your personal brand? They do. Take for instance this Public Service Announcement that I created with conjunction with the Wild Earth Guardians.
Our national forests are a treasure. A place of serenity and peacefulness that is restoring to the mind, soul and body. Our children deserve to have the opportunity to enjoy these pristine places in all their glory.
But the sounds of nature are under threat. If we don’t act today, the only sounds that we and our children may be able to hear are the sounds of 4 wheel drive trucks and diesel engines. The peace of the forest will turn into a nightmarish rush hour of loud motorcycles and dump trucks.
You have the power to preserve the peace. With just a few moments of your time, you can let the Forest Management Personnel know that you value the sounds of nature. And how important it is for all of us to have places where we can relax and enjoy nature’s wonderful symphony.
At the Helena Lewis and Clark National Forest, the future of these forests are under scrutiny. Currently the National Forest Service is accepting Public Comments on how this national gem will be managed going into the future. These public comments will be taken into consideration when any of our Public Land Management Plans are up for revision.
Your voice can make all the difference in how our Public Lands sound. Please take a few minutes to let our Official know that you value the sounds of nature.
To make your voice heard via fax, send your comments to 406-449-5436.
Let’s keep the sounds of nature for future generations. Get started right now.
Now that they have an Audio PSA, they can request that it be played on any number of podcasts with just a little research and some requests. Here at the Mahoning Valley Podcast, I help organizations, brands and individuals do the same thing. Contact me and we will get started today.
Most people will tell you that you have to be on Social Media if you own a business. I do not agree with this point of view. Just because your competitors are spending money and time to be on Social Media, that does not mean that you have to spend your marketing budget the same way.
Not every business has the resources to manage a Social Media Marketing Program. And not every business that gets on Social Media gets anything back from it expect another time and cost expense. That is because Social Media requires an investment. You have to invest your time. You have to invest your money. And you have to invest patience. You have to get in for the right reasons and with the right goals and then you have to persist.
For instance, if you have a website that sells products directly to consumers; it is going to take time to find your customers and engage them. But once you have engaged them, then you have to keep them engaged. But guess what, there are easier ways to do that then to put out a blog or tweet. There are easier and more cost effective ways of doing that then to make memes and post them to your facebook page. Or pinterest account.
That is why there are so many abandoned twitter accounts for businesses. There are so many abandoned facebook pages for organizations and businesses. If many of these accounts are not abandoned, they are neglected. And that is the rub isnt’t it? Yes, just about anyone can figure out how to set up a twitter account or a blog. Just about anyone can make a facebook page. But then what?
How do you pay for the content that most of these accounts require to garner any attention? Or how do you pay for the manpower to keep growing them? Or to manage responses to your posts or tweets? How do you make that time and money pay off? That is the big question isn’t it?
I live in Youngstown Ohio. And I started a podcast because I believed that there was and still is a need to talk about the good things that happen here locally. Our mainstream media outlets have a bad habit of featuring bad news and talking about the bad things that happen here. Don’t get me wrong. They do help to highlight some of the good things too. But sometimes, I get the feeling it is only because they are concerned someone may challenge their FCC License if they don’t include some Community News.
So in the course of researching twitter accounts and facebook pages as a means of reaching my audience, I found out a few things that made me decide to write this article. First, in a market this size, some local merchants do have twitter accounts and facebook pages. Some have done OK with getting followers and likes. But many are not actually that active. The most active accounts belong to other media companies or marketing companies. Or the local University.
This lead me to the conclusion that too many companies and organizations are spending time and money on using Social Media to their detriment. They are spending time and money to manage Social Media accounts so they can get 2 shares or 5 retweets. And their reach is not really expanding. They are not really finding new audiences or selling more services. Even the marketing companies here struggle to use these channels effectively.
Does this mean that it cannot be done. Absolutely not. It means that many people jumped in on the Social Media Bandwagon, but are not able to actually benefit. Or they are able to benefit some, but without a dedicated manager for their Social Media; they may have no idea on how much if at all. Or worse, they are spending money and time with an Agency and are not really seeing any measurable results. Because far too many Digital Agencies or “experts” are not sufficiently trained to actually determine if they are making an impact on the bottom line. Sure they may be able to say, look we got you 10 new followers this week or 20 new likes on your facebook page; but can they tell you that it translated into x new customer or leads?
I will look at your accounts and your website and give you some real time information about where you can improve. And if it makes sense, we can talk about how I can help you make some money with you investment.