As of this writing, according to Facebook; 705 Thousand people follow this page. Let’s look at the numbers.
First, of all those followers; only 205 Shared this post. 362 people reacted to it (liked or otherwise) and a measly 29 people commented on it. So what do you think? Are these good numbers?
Based on the current Facebook Algorithms, it is neither good nor bad really. It just is. This is the kind of Organic Reach you can expect if you create a High Quality Video and have over 700,000 Followers. All the components of a good video are there. Good editing, good writing, good sound, solid textual enhancement. And yet, not much reach really.
Why am I pointing this all out?
Because this video may have cost as much as $3000 to produce (I am guessing on the production budget) and yet it really did not do much.
Why is that do you think?
The topic or subject? The timing? Or is there something else going on here on this page that may have caused the reach to be slight, despite the time and effort it took to create this content?
Much of the content that we produce for the internet receives little to no feedback as to quality. But how can anyone improve without feedback? If we do not have someone step back and take an objective look at what we have produced? I regularly critique my own efforts and even ask other people to help me where ever I happen to be sharing it. That is because in my view, no one is going to reach their potential for a content producer in a vacuum.
This article is serving two purposes. First, to give you an idea of what you can expect if you sign up for the newsletter. But also to serve as an inaugural version of the idea of the “Content”inental Breakfast. Let’s get started.
Video is considered by most content producers as the most valuable and shareable content category. Let’s look at a video I produced for a Fiverr Gig I posted last year. Because I threw it together in about 30 minutes; the result was less than stellar in my opinion. And it turns out, it was too long and some people who have viewed it on Facebook seemed to think that the part of the script about the rates for Union Narrators came off as “snarky”. There were also some comments about the lighting needing improvement. What do you think?
When this article was written it was showing 1674 Views and 14 Shares. It may be gaining both as you read this. So what is good about this video? Why do you think people are sharing it and watching it?
My opinion? First the setting. Who does not like the subtropical environment of South Florida and the Florida Keys? Many people dream of being able to sit under a nice awning and drink cold beers next to a waterway in Florida. Especially one where the fish are swimming right up to the dock. So there is a lot to be said for where this video is set.
What else? This vid appeals because it is timely. We are entering the vacation season and many people are thinking of getting away. Aren’t you?
So what could have been done better? It is highly unlikely that the producer of this video did it just because they are proud of their establishment. Or because they wanted to make people envious. The organization that shared this video is a for profit tour agency.
It may have been to their advantage to post produce this video. It is pretty clear that someone shot this with their phone and then just shared it. And that is fine. Many people do this and get people to view and share their work. But had they taken some time to add a few items to it; it may actually drive more traffic to their website. But as their Facebook Page has a clear Call To Action, some people may say that driving people to their website is not necessary.
That is debatable. And getting into that discussion is not the purpose of this article.
I may still suggest some basic post production. There are ways of adding clickable links for instance to a video. So that while the person is viewing it, they can click a call to action in the video itself. There are also ways of adding text that could include a call to action such as a phone number. Or requesting that the viewer visit the facebook page and like it and call from there.
The soundtrack is non existent. No narration. No music bed. Many people can be influenced by the soundtrack that a video contains. Although we do not often think much about it, soundtracks in TV Shows and Movies are a large part of the overall presentation. And can move people to think. And once they are thinking, they may act. These sorts of details can take the effort of content production to a whole new level.
What do you think? If you were to suggest improvements to the two examples above, what would they be?
These are the kinds of things that I will be doing here on my blog and in the newsletter. So, if you are seeking to discuss and discover ways of bringing your content production to a new level, sign up. And discuss. It is my strong desire to help you take your content to a level befitting of royalty. I like to call it Kingly Content.
I am such a fan of podcasting. It gives nearly anyone the opportunity to produce audio that can be listened to anywhere you have a smartphone, tablet, or computer. It seems to me that some other people around here are starting to see the potential, so I decided to show them some love with some samples of their work.
We also have some people who are reaching for podcasting, but have not quite gone all the way. Those people are pseudocasting or noncasting. Either they are calling something a podcast and it is not. Or they are simply recording some stuff and not technically “casting” it anywhere.
We have had a number of podcasting efforts here too. But for whatever reason the producers stopped producing episodes, but you can still go to these websites and download past episodes some of which are pretty good. I will give you a sample of some of these as well today.
But I figured since this is a community effort and the Mahoning Valley Podcast is a community project, it would not hurt to at least give people a chance to up their game. So if you are pseudocasting or noncasting, listen up and we will get you up to speed today.
I am going to start with the people and organizations that are actually publishing content that you can listen to on demand currently and work down to the folks that are still trying to get here. I highly recommend that you give them a listen. I did not put these in any specific order so if something interests you, click on the link and subscribe and show them some love.
We have a decent music podcast hosted by a fellow who goes by the name of Jimmy Fro. He enjoys discussing music with local musicians. Recently he did an episode with a couple of local musicians who call themselves the SuperBabes. Let’s give a listen. Naturally you can click on the link above to subscribe or find out more information about the Jimmy Fro Show. You can also click the link and go like the SuperBabes.
We also have another Music Show produced by YoLive Radio that concerns itself with hip Hop and Rap Music and bill themselves as purveyors of the underground scene for this genre. They have a pro account over on Spreaker. Click the link above to hear some more from them. But let’s give em a listen.
Now if you are interested in Guns and Shooting there is a podcast based up in Garrettsville called the “Eye on the Target”. It looks as if they are also running some live broadcasts as well. I have never heard of podcast garden where their podcast is hosted, but it requires a little tech knowledge to actually listen to their stuff On Demand. If you want some pointers on how to download their episodes, just let me know. And let’s see what they have to say for themselves.
We actually have two marketing podcasts here in the Mahoning Valley. I have a preference as to what it a better effort and the primary reason that I feel this way is that one is obviously self promotional and one is actually educational without the obvious self promotion. We will listen to a little of both and you can decide who you like better.
Podcasts that call themselves podcasts but cannot be downloaded easily or not at all without a special app are really pseudocasting. They say they are podcasting but in reality they are only recording files for people to listen to when they are found on the internet. Many people are not familiar with the idea of downloading a file from a web page. And they are not sure what to do with it once they do. That is why all my episodes provide multiple options for download in a number of formats. Because not everyone has a ipod. Or a Macintosh Operating system. Nor do they want to install Itunes. So that means that if you are only offering your psuedocast on Itunes or Stitcher, you are leaving people out of the wonderful experience of listening to your show when they want to, where they want to, and how they want to. It is a pseudo experience and presentation. Here are few pseudocasts.
The City of You falls into the pseudocast category. Mainly because it cannot be downloaded. These guys are working off a grant so I am guessing that they are content with recording an interview and posting it on soundcloud. And that is great. But there are no notes or links on the show. And the episodes cannot be downloaded. That makes it a pseudocast.
The Nursery. A comedy and story telling “podcast” on Stitcher. Stitcher seems like a good idea and is moderately popular in the podcasting world; however you have to download the app to actually listen to anything there.
So although it is technically on demand, it is also proprietary. Meaning if that is the only place you make your “podcast” available, many people will never hear it. As such, I was unable to download an episode to give you a sample. It is mildly entertaining to me, I would rate it a 7. You may like it more if you want to give it a listen and let me know what you think. I am always interested in people’s opinions.
Vindy Radio Someone obviously buffaloed the management of the Vindicator into thinking that they are doing podcasts. Again, these are pseudocasts. There is not a distribution mechanism and very sparse show notes. But it is the lack of distribution that makes these a pseudocast. And that is kind of sad because one of my favorite local Radio Personalities hosts these shows.
We do have another pseudocast that is sponsored by WYSU and a Business Development Officer for Humilty of May Health Partners that is still being produced called “Doing Good”.
It seems to be focused on spotlighting people who have and are doing good things here in the region. Although it has been around for a couple of years now, it is still not really a podcast in the sense that if you want to listen to it on demand, you have to know how to download it. Again, if you need some help with downloading the episodes, just let me know. It is not that hard, but does require a little tech knowledge. But let’s listen to the last episode as these are all only a few minutes long.
Defunct Podcasts you can still listen too by clicking the links below would be considered noncasts. As they quit. They are not producing current content. And they may also fall into both categories of pseudocasting and noncasting. Because they do not produce content that is distributed properly and they quit producing current content.
Mercy Health Podcasts. Actually not out of the Mahoning Valley, but the organization does have a presence here so I included a brief sample. They also are still reaching for it, because they have not syndicated their episodes. Unless you know how to download a file from a web page, no podcast for you. But give a listen. Good production values anyway.
WYSU was for a short time making some of their shows available in the form of on demand audio as well in fact they actually had four different shows going at the same time, but it looks like they quit producing episodes in 2015. You can still go there and listen in. Just follow the links.
Looking Out is a forum for community leaders to come together and discuss national and global issues from often unexplored angles. This round-table discussion covers many topics ranging from the economy to foreign policy, and ecology to education. Here is a sample.
Life on Life’s Terms, was developed to address issues of chemical dependency in the minority community. The show addresses concerns that are unique to the minority population by inviting special guests to share their addiction recovery stories with the listening audience. Guests provide real-life testimony and disseminate information about educational opportunities to our recovering listeners, women, African Americans, Latinos, youth, and parents who are affected by the societal concerns of alcohol and drug abuse. Education and information at the grass roots level is the goal.
Crisis assistance is available through Help Hotline 24 hours a day, 7 days a week. Just Dial 211. The telephone numbers given by this pseudocast are:
In Youngstown: (330) 747-2696 Warren: (330) 393-1565 Toll free: 1-888-317-2169
If you need additional information or want to share your views and opinions about the program or addition recovery, please feel free to write: Here is a little sample of the last episode in November of 2016. And you can click on the link above to send snail mail.
There are more of them on theWYSU Website here. Well produced but again, not distributed or presented properly. Click on the Programs Tab on the Main Menu you will find a plethora of files you can listen to and download.
Most people will tell you that you have to be on Social Media if you own a business. I do not agree with this point of view. Just because your competitors are spending money and time to be on Social Media, that does not mean that you have to spend your marketing budget the same way.
Not every business has the resources to manage a Social Media Marketing Program. And not every business that gets on Social Media gets anything back from it expect another time and cost expense. That is because Social Media requires an investment. You have to invest your time. You have to invest your money. And you have to invest patience. You have to get in for the right reasons and with the right goals and then you have to persist.
For instance, if you have a website that sells products directly to consumers; it is going to take time to find your customers and engage them. But once you have engaged them, then you have to keep them engaged. But guess what, there are easier ways to do that then to put out a blog or tweet. There are easier and more cost effective ways of doing that then to make memes and post them to your facebook page. Or pinterest account.
That is why there are so many abandoned twitter accounts for businesses. There are so many abandoned facebook pages for organizations and businesses. If many of these accounts are not abandoned, they are neglected. And that is the rub isnt’t it? Yes, just about anyone can figure out how to set up a twitter account or a blog. Just about anyone can make a facebook page. But then what?
How do you pay for the content that most of these accounts require to garner any attention? Or how do you pay for the manpower to keep growing them? Or to manage responses to your posts or tweets? How do you make that time and money pay off? That is the big question isn’t it?
I live in Youngstown Ohio. And I started a podcast because I believed that there was and still is a need to talk about the good things that happen here locally. Our mainstream media outlets have a bad habit of featuring bad news and talking about the bad things that happen here. Don’t get me wrong. They do help to highlight some of the good things too. But sometimes, I get the feeling it is only because they are concerned someone may challenge their FCC License if they don’t include some Community News.
So in the course of researching twitter accounts and facebook pages as a means of reaching my audience, I found out a few things that made me decide to write this article. First, in a market this size, some local merchants do have twitter accounts and facebook pages. Some have done OK with getting followers and likes. But many are not actually that active. The most active accounts belong to other media companies or marketing companies. Or the local University.
This lead me to the conclusion that too many companies and organizations are spending time and money on using Social Media to their detriment. They are spending time and money to manage Social Media accounts so they can get 2 shares or 5 retweets. And their reach is not really expanding. They are not really finding new audiences or selling more services. Even the marketing companies here struggle to use these channels effectively.
Does this mean that it cannot be done. Absolutely not. It means that many people jumped in on the Social Media Bandwagon, but are not able to actually benefit. Or they are able to benefit some, but without a dedicated manager for their Social Media; they may have no idea on how much if at all. Or worse, they are spending money and time with an Agency and are not really seeing any measurable results. Because far too many Digital Agencies or “experts” are not sufficiently trained to actually determine if they are making an impact on the bottom line. Sure they may be able to say, look we got you 10 new followers this week or 20 new likes on your facebook page; but can they tell you that it translated into x new customer or leads?
I will look at your accounts and your website and give you some real time information about where you can improve. And if it makes sense, we can talk about how I can help you make some money with you investment.