Email is Content too. And if you have a list, then you want people to interact with your emails don’t you. You want people to open your emails. To take action. And if they don’t, you may want to look at your content. Your Subject Line. Your angle.
I am not going to go off too much on this.
But who does not hate when you get email that causes you to have to visit the website because it is deceptive?
I suppose I expect more from EBay. They were one of the first ecommerce platforms. And I would expect that they can do way better than this. Believe me when I tell you that it is really challenging to get people to respond to email these days.
You know this. Because if you are anything like me; you get a lot of email. If you think that competing on Social Media is tough, or SEO is competitive; then you never really thought how much of a challenge it is to get people to even open your email.
Let alone act on it.
What is my point? Today, I got this from EBay. And I think it is the one of the most obnoxious emails I have ever received.
Why am I so miffed with this? And why am I posting about it?
This is a complete lie. Outright Deception. I did not buy anything from EBay recently. So, of course; I had to visit their website to make sure that my account had not been hijacked or hacked.
Of course, we all want people to interact with our content. To do something when we reach out. But, in my opinion this is completely the wrong way to go about it. Don’t lie to people. Ever.
Not if you value your reputation on line anyway.
Or you care about your audience’s feelings. Or about them in any way.
As of this writing, according to Facebook; 705 Thousand people follow this page. Let’s look at the numbers.
First, of all those followers; only 205 Shared this post. 362 people reacted to it (liked or otherwise) and a measly 29 people commented on it. So what do you think? Are these good numbers?
Based on the current Facebook Algorithms, it is neither good nor bad really. It just is. This is the kind of Organic Reach you can expect if you create a High Quality Video and have over 700,000 Followers. All the components of a good video are there. Good editing, good writing, good sound, solid textual enhancement. And yet, not much reach really.
Why am I pointing this all out?
Because this video may have cost as much as $3000 to produce (I am guessing on the production budget) and yet it really did not do much.
Why is that do you think?
The topic or subject? The timing? Or is there something else going on here on this page that may have caused the reach to be slight, despite the time and effort it took to create this content?
Let us know how many tickets are needed (look for the poll).
Those who have signed up and have not gone in the past will not be eligible for any free tickets. We hope that you will create long lasting positive memories for you and your children. For more information please contact us via website. www.americanfoodforest.org.
If your group or persons would like to help volunteer here to feed as many people as we can here in Mahoning County, just let us know.
How to Get Started with Video Marketing Using Your iPhone – Featuring Jeff Leo Herrmann. Free Webinar with Live Q&A on Apr 26, 2017 @ Noon – 1PM-EDT. Sign up today! Do you want to learn how to get started with a video marketing using your iPhone?
2017 is the year of video marketing and we all have direct access to our customers by leveraging amazing tools like Facebook Live, Instagram, and YouTube to drive engagement and business results. However, getting started is the hardest part. We’d love to have you sign up today!
Join us on April 26, 2017, at Noon-EDT as The DOYO Live webinar series will feature, Jeff Leo Herrmann, Founder and CEO of Madison, Michigan & Market kicks off with a webinar on how to get started with video marketing. Whether your business has a video strategy or you are just trying to figure it out, you are going to love Jeff’s energy and expertise.
This webinar will be moderated by DOYO Live Founder, Dennis Schiraldi.
You will learn how to build a strategy first and focus on the WHAT and WHY before the HOW. Getting Started with the 4P model – Plan, Produce, Publish & Promote. Tips to Drive Activation and Engagement. Get started with video, register today!
The program “Gardening in Deer Country” will be presented at Salem Public Library on March 29, 2017 at 6:30pm by Cynthia Druckenbrod of the Cleveland Botanical Garden. If those lovely deer treat your lawn and garden like a personal resort just for them you could benefit from Ms. Druckenbrod’s extensive knowledge.
Ms. Druckenbrod is Vice President of Horticulture at the Cleveland Botanical Garden and began her career there in 2000. Currently she oversees 10 acres of outdoor gardens in addition to duties as manager of the Eleanor Armstrong Smith Glasshouse.
She has a Bachelor’s degree in Biology from Case Western Reserve University and a Master of Science in Entomology from Auburn University.
Registration is required to attend and may be done online at www.salem.lib.oh.us or by calling the library at 330-332-0042. This program is open to the public and free of cost to attend.
Calling all parents, grandparents, aunts and uncles! Make plans to bring children to Salem Memorial Building, Room 23 on April 5, 2017 from 5-6pm to exercise their creativity and do crafts that are actually – for the birds! At this “Go Wild in the Park” program children of all ages can paint a birdhouse and create a bird feeder using pine cones, peanut butter and bird seed. All materials will be provided for these make it and take it crafts. Grownups, please make sure the children are dressed in clothing it is okay to get paint and peanut butter on! Registration is required so enough materials will be provided for the fun. Go online at www.salem.lib.oh.us , call the library at 330-332-0042 or call Shane at the Memorial Building at 330-332-5512 to register.
The “Go Wild in the Park” program series is provided through the partnership of Salem Parks and Recreation Department and Salem Public Library to provide educational and entertaining programming to residents of the Salem area. Each month at least two programs are presented covering a wide variety of topics. Each program/event is open to the public and free of cost to attend.
Covelli Enterprises is congratulated by the Mahoning Valley Podcast for winning various awards from Panera Bread. According to the Vindicator, Covelli Enterprises of Warren, is the largest franchisee of Panera Bread, recently announced that it has received the “Franchisee of the Year” award from Panera Bread LLC. The award is the top award a franchise owner can receive in the system.
The award was presented Wednesday in Nashville, Tenn., at Panera Bread’s “Family Reunion” where thousands were in attendance. The Panera Bread Family Reunion is hosted every five years to highlight the growth of the brand, recognize successes and discuss the future direction with its employees.
The “Franchisee of the Year” designation is given to a franchisee based on operational excellence, market/real-estate growth, cafe openings, market acquisitions and financial metrics. Covelli has more than 300 bakery-cafes in six states.
“I have never been so proud in my entire career,” said Sam Covelli, owner and CEO of Covelli Enterprises, in a statement. “I am humbled that Panera LLC honored our organization. This award is a testament to the hard work and dedication of our leadership team, our management and our associates.”
In addition to the “Franchisee of the Year” award, Covelli also received other individual awards for largest sales increases, most caf openings and highest cafe sales.
This is the Mahoning Valley Podcast and it occurred to me that there a plenty of people here who may want to do a segment. Who may want to have their voice heard on a Podcast. Maybe you have an event or cause or just want to say hi to the Valley. This podcast was never meant to be all about me. It has been a work in progress. Well, it is your turn. If you want to record a segment and email it to me, I will consider adding it to an episode.
Because this is a community project, you must be a part of the Mahoning Valley or have some connection to the Valley. If you want to talk about your grandma or how you grew up in Struthers or what you favorite restaurant is, or favorite gym, or favorite bar, or favorite band or anything. It just needs to be about something or someone in the Mahoning Valley.
You may be thinking, how much is this going to cost me. Nothing. Nada. Just record on your phone. Record with your friends. Record on your laptop or tablet. Save the file as an MP3 and send it over. Send it over with any links or pictures you want to include. This is all about everyone here in the Valley. So give it a try. It is easy and free and will get your voice added to the Mahoning Valley Podcast Archive. Send as many as you want. Any topic. BUT, no bad language. I look forward to helping you be a part of the Mahoning Valley Podcast.
According to the Business Journal, The 81st annual Juried Student Art & Design Exhibition at the McDonough Museum of Art will be held March 24 through April 7. The exhibit features works created by students in Youngstown State University’s department of art and is open to the public.
An opening reception will be held from 6 to 8 p.m. March 24, with an awards presentation at 7 p.m. Among the award categories are photography, painting, sculpture, interactive design and digital media.
The identity design for the exhibit was created by graphic design student Lorenzo Devine; Adam Welch is serving as juror. Welch has had several exhibits throughout the region and previously served as the curator at Pittsburgh Filmmakers and Pittsburgh Center for the Arts.
The McDonough Museum is open Tuesday through Saturday from 11 a.m. to 4 p.m. Parking is available in the M30 deck for a fee. Due to construction, visitors must use the Walnut Street entrance to the parking deck. For more information, call 330 941 1400.
I had mentioned the Community Stars Awards sponsored by the Trumbull 100 and the Tribune Chronicle in an earlier episode and have placed a link to the Photo Gallery in the show notes for you to check out.
This Saturday March 25th at 8:30 PM is Earth Hour. Every year, hundreds of millions of people around the world switch off their lights for one designated hour to demonstrate a commitment to fighting climate change.
This year, Earth Hour takes place at 8:30 p.m. local time on March 25. There’s never been a more critical moment for the world to show solidarity for and a strong commitment to fighting climate change. By going dark, local government, cities, companies, landmarks, and individuals send the message that we will remain steadfast as we deliver on the goals of the Paris Climate Agreement.
Momentum is on our side. The world is looking toward a renewable future. This Earth Hour, turn up the dark and get loud about climate action. Let the world know you’re all in.
Earth Hour Live: A Whole New Way to Participate. We’re asking musicians to share their love for the planet and resolve to fight climate change through their music.
WWF is inviting artists to broadcast live sets to their fans around the world during Earth Hour 2017. At 8:30 p.m. your local time on Saturday, March 25, through Facebook Live or a live channel of your choice, turn up the tunes using the hashtag #EarthHourLive. All day, we will be looking to share and amplify some of the best musical sets we see. As the world turns up the dark, we’re hoping that you will turn up the volume on climate action. Let us know you are participating and find out more about going live for Earth Hour.
Did you know that the Bee populations in this Region has been under attack? Not just in the Mahoning Valley but in many parts in the Country? Actually the world wide populations of “pollinators” has been spurring a resurgence in looking at ways that we as a community and a world can begin to preserve the natural benefits of pollination. A linchpin of the natural world.
According to GreenPeace, Since the late 1990s, beekeepers around the world have observed the mysterious and sudden disappearance of bees, and report unusually high rates of decline in honeybee colonies.
Bees make more than honey – they are key to food production because they pollinate crops. Bumblebees, other wild bees, and insects like butterflies, wasps, and flies all provide valuable pollination services. A third of the food that we eat depends on pollinating insects: vegetables like zucchini, fruits like apricot, nuts like almonds, spices like coriander, edible oils like canola, and many more… In Europe alone, the growth of over 4,000 vegetables depends on the essential work of pollinators. But currently, more and more bees are dying. The bee decline affects mankind too. Our lives depend on theirs.
Rock and Roll will be used as a weapon against Cancer this weekend. Head on over to the The Embassy Banquet Centre on 5030 Youngstown Poland Rd in Boardman, Ohio 44514 on Saturday from 6:30 PM to 11PM for Generation Rock and The Acoustic Jones show that will benefit in part the American Cancer Society here in the Mahoning Valley. Make sure to bring 35 Dollarinos for your admission. And prepare to be rocked by some of the Veterans of the Rock and Roll Scene here in the Valley.
This wonderful event will be held on the evening of February 25, 2017 at Our Lady of Mount Carmel Social Hall in Youngstown, Ohio. This annual event is a major fundraiser to support the Soup Kitchen & Food Pantry of the St. Vincent de Paul Society and other various charitable works completed for those in need throughout the year.
This year’s event evening will begin at 6:00pm with Hors d’ourves and cocktails (Cash Bar is available) followed by Dinner at 7:00pm. Our Buffet Dinner will include Chicken Marsala, Pasta, Beef Tips, Italian Roasted Sausage, Salad and Dessert. Your ticket entitles you to the chance to win over $3,000 in cash prizes. The Grand Prize Winner (Need not be present) will take home $1,000.00. Additional winners of Bottles of Wine and Cash will be drawn randomly throughout the evening. A Chinese auction featuring Gift Baskets, Tickets, Sports Memorabilia, Art and many other exciting items will be available for your enjoyment. A 50/50 Raffle will also take place, along with other exciting events throughout the night. Live entertainment will be provided for musical entertainment throughout the entire evening. Tickets for this wonderful event are only $50.00 per person and will sell out fast, so order yours today!
Tickets can be ordered by calling our office at: (330) 333-3601
Join us this Saturday, February 25th from 10am-12pm for this month’s Downtown Youngstown Volunteer Workday. Volunteers will do a clean up of the Mahoning Commons area and finish installing fence line mural pieces at WRTA. This is a family-friendly event. All materials plus refreshments provided. Volunteers are asked to meet at the WRTA mural (604 Mahoning Ave) at 10am.
Please click the link above and let them know you are going to be there so they can plan on sufficient refreshments.
Interested in some history and learning in a phenomenal setting? Head on over to the Ward Beecher Planetarium on Saturday between 8-9PM. Natural Selection will be showing.
We will join Darwin on his voyage with the HMS Beagle to the Galapagos Islands where he was inspired to develop his later theory of transmutation by natural selection.
From the comfort of Down House in Kent, Darwin himself will explain the mechanism of natural selection to the audience, and support it by showing many beautiful examples in nature. The thrill of a scientific discovery, the adventure of science and the beauty of nature are central in this show. This program is a joint presentation of YSU’s Department of Physics and Astronomy and the Department of Biology. For more information on how to get here, or other programs throughout the year, please visit http://wbplanetarium.org We look forward to your visit! For a preview of this show, check this link on Youtube.
Join Butler Art Director Dr. Louis Zona for the second in a series of five lectures in A Butler Director’s Art Lecture Series-Winter 2017
MY FAVORITE THINGS
These free lectures are presented at 2:00 pm Sundays in Zona Auditorium on the first floor of the Butler’s Beecher Center. Seating is limited.
In this lecture series, Dr. Zona discusses a wide range of works of art including:
Leonardo’s Mona Lisa
Rembrandt’s Night Watch
Cezanne’s Mont Sainte Victoire and The Large Bathers
Van Gogh’s Sun Flowers
Gauguin’s Vision After The Sermon and The Yellow Christ
Monet’s Impressions Sunrise
Matisse’s The Dance
Picasso’s Les Demoiselles d’ Avignon and Guernica
Wassily Kandinsky’s Painting (Autumn)
Marcel Duchamp’s The Fountain
Grant Wood’s American Gothic and Daughters of Revolution
Edward Hopper’s Early Summer Morning
Jackson Pollock’s Blue Poles
Mondrian’s Broadway Boogie Woogie
Giorgio DeChirico’s The Soothsayers Recompense
Salvador Dali’s Temptations of Saint Anthony
Willem de Kooning’s Woman 1
William Baziotes’ Dusk
Pierre Soulages’ Ceramic Wall
Jean Dubuffet The Gypsy
Helen Frankenthaler’s Interior Landscape
Robert Rauschenberg’s Retroactive II
Jasper Johns’ Flag and Target with Four Faces
The rest of the lectures in the series are scheduled for March 5, March 12 and April 9
Did you know that podcasts present an incredible opportunity for you to raise awareness about your organization and cause? About your personal brand? They do. Take for instance this Public Service Announcement that I created with conjunction with the Wild Earth Guardians.
Our national forests are a treasure. A place of serenity and peacefulness that is restoring to the mind, soul and body. Our children deserve to have the opportunity to enjoy these pristine places in all their glory.
But the sounds of nature are under threat. If we don’t act today, the only sounds that we and our children may be able to hear are the sounds of 4 wheel drive trucks and diesel engines. The peace of the forest will turn into a nightmarish rush hour of loud motorcycles and dump trucks.
You have the power to preserve the peace. With just a few moments of your time, you can let the Forest Management Personnel know that you value the sounds of nature. And how important it is for all of us to have places where we can relax and enjoy nature’s wonderful symphony.
At the Helena Lewis and Clark National Forest, the future of these forests are under scrutiny. Currently the National Forest Service is accepting Public Comments on how this national gem will be managed going into the future. These public comments will be taken into consideration when any of our Public Land Management Plans are up for revision.
Your voice can make all the difference in how our Public Lands sound. Please take a few minutes to let our Official know that you value the sounds of nature.
To make your voice heard via fax, send your comments to 406-449-5436.
Let’s keep the sounds of nature for future generations. Get started right now.
Now that they have an Audio PSA, they can request that it be played on any number of podcasts with just a little research and some requests. Here at the Mahoning Valley Podcast, I help organizations, brands and individuals do the same thing. Contact me and we will get started today.
Showing some love to the following. Make sure to click through and show some love too. It is Valentines Day almost. So make sure to show some love.
Getting Crafty at Salem Public Library. Music and Glass. Last Minute Valentines Shopping at Bella Marias. Northside Farmers Market kicks off a new season. Get your Greek on at Archangel Michael’s Greek Orthodox Church. Big Fish. Rich Center Breakfast. Slice of the Valley Pizza Challenge. YMCA Art Festival. Messages from Cupid. The Ulster Project Wine Tasting. Keynote Media Group.
Explore the ease of using matte acrylic chalk paint on glassware at the February 13, 2017 Gettin’ Crafty class for adults that will meet in Salem Public Library’s Quaker Room beginning at 6:30pm. All materials will be provided, the class is open to the public and there is no cost to attend. Seating is limited so please register online at www.salem.lib.oh.us, call for assistance/ information at 330-332-0042, or stop in at 821 E. State St., Salem, OH 44460. Have a pleasant evening at your local library being creative.
Have you ever wanted to create Stained Glass? Do you enjoy mellow music while you are creating? Head on out to the Cornelius Studio on February 12th. That will be Sunday at 12PM and bring $40.00 with you to cover the cost of your materials. You will get to listen to some healing musical selections and learn the craft of Stained Glass Creation with Mara LinabergerClick in this link to make a reservation or let them know you are coming.
There will be a Mini Vendor Blender at Bella Maria’s on Monday starting at 630PM in Boardman. Make sure to click on the link and let them know you are going and you heard about it on the Mahoning Valley Podcast. LuLaRoe – Plexus – Rodan + Fields – Premier Jewelry – doTerra Essential Oils – Soldier Sweets – Platinum Paw Barkery / One Hot Dog Designs – Michelle from Salon Sherrici – Karma Korn Poppery will all here there. Come eat, drink, & shop.
The Northside Farmers Market will be open on Saturday February 11 starting at 10AM. Join them for the opening of the 2017 Youngstown Northside Farmers Market. We will be inside at 818 Elm St, Youngstown OH. Celebrating 14 years of offering fresh, local food and community! Click on the links here and show them some love and let them know you are interested in coming by.
All weekend there is a Greek Festival at Archangel Michael’s Greek Orthodox Church in Campbell. That is located at 401 12th Street in Campbell at Porter Avenue. Will there be all your favorite Greek foods like authentic Gyros, Lamb, and Souvlakis? Heck yeah. Will there be authentic Greek Folk Dancing exhibitions every day? Oh Yeah. Will there be other traditional Greek foods and pastries, activities for children? Auctions? And Daily Food specials? Absolutely. You can go over there Friday starting at 10AM. Or Saturday or Sunday.
Big Fish is a hit at the Fairview Arts and Outreach Center according to the Vindicator. It is playing this weekend and next. To quote their review, “Top Hat’s version definitely captures the tale’s magic, and Brian Palumbo’s performance in the lead role of Edward Bloom is likely one of the best you will see on a local stage this season.The theater makes good use of its stage to create the requisite special effects, including an encounter with a coven of witches. At other times, figments of Edward Bloom’s boundless imagination appear and disappear.
The oddities also include a giant (played to towering effect by Kaleb McFarland), a mermaid and some circus folk. The story revolves around Edward Bloom and his son, Will (played by Anthony Villa, who skillfully mixes adult cynicism with boyish admiration). The elder Bloom has always been a larger than life figure in his son’s eyes because of the astonishing – if barely true – tales of his life. But as his father’s health fades, Will, a realist who is about to become a father to a boy himself, seeks to separate the fact from the fiction about his dad.”
The Vindicator review continues, “Brightening up their every scene is a unit of six young dancers (Haley DiLullo, Jillian Pearl Gady, Teegan Graff, Hunter Lombard, Brianna Phillips and Taylor Sackella) who were very precise and well practiced in their choreography. Their USO dance scene was flawless.”
“Big Fish” works on several levels. It has a father-son focus and a circle- of-life theme, and it’s great theater for kids of all ages.
And if the job of any theater is to sweep the audience up in the story, no matter how fantastical it is, then Top Hat’s production succeeds.
“Big Fish” will continue with performances at 7:30 p.m. Friday and Saturday, and Feb. 17 and 18, at Fairview Arts and Outreach Center, 4220 Youngstown-Poland Road. Call 800-838-3006 for reservations.
Get your flapjack from 9am-12pm. The breakfast will include fluffy pancakes, rich maple syrup from local farms, scrambled eggs, and sausage. We will also hold a basket and 50/50 raffle to add to the fun!
Tickets are $10.00 for adults, $6.00 for 10 and under, children 2 and under are FREE. Tickets can be purchased online at www.richcenter.org. Contact Mona at 330.941.1532 or firstname.lastname@example.org with questions or for sponsorship information.
The Slice of the Valley Pizza Challenge will be held on February 18th. According to the Business Journal, Rotary Club of Warren will host its third annual Slice of the Valley Pizza Challenge Feb. 18. The contest will be held from 4:30 p.m. to 7:30 p.m. at the banquet facilities of St. Demetrios Greek Orthodox Church.
Plenty of food, fun and auction items will highlight this year’s event, and the Jim Frank Trio band will provide music throughout the evening, organizers say. Area pizza shops will provide slices to sample and two winners will be crowned: People’s Choice Award, selected by guests’ votes, and the Judges’ Trophy, selected by celebrity judges who sample the pies.
Proceeds will go to the Rotary International project to help the victims of acid attacks in Africa and Trumbull Metropolitan Housing Authority’s Project Play, a collaborative effort to provide children a safe place to play and enjoy outdoor activities on the southwest side of Warren.
The Davis Family YMCA in Boardman is holding its fourth annual Five Squared benefit art show and sale. The show, which opened Sunday February 5th, runs through March 5.
More than 450 pieces of 5″ x 5″ art from eight countries and eight states are available for purchase at $25 each or 5 for $100 (youth art is $10, or 6 for $50).
In addition to the hundreds of 5″ x 5″ pieces, there will be a silent auction, featuring larger original art and limited edition prints from Richard Bucurel, John Fire, Nancy Hawkins, Rebecca Hawkins, Guy Shively and Don Wright. Bidding for the silent auction will run until 5 p.m. Feb. 19.
All proceeds from the sale and silent auction will go toward providing art classes to under-served children, teens, and families at the Rescue Mission of the Mahoning Valley, Daybreak, Youngstown Christian School and others.
“Messages from Cupid: Vintage Valentines from 1840-1930″ is the title of the newest exhibit at the Sutliff Museum. The featured valentines from the United States, England and Germany will provide ideas to viewers for their own Valentine’s Day cards, said Melissa Karman, Museum director.
The Museum, operated by The Warren Library Association, is located on the second floor of the Warren-Trumbull County Public Library on Mahoning Avenue here. Admission is free, and the museum is handicapped accessible. Hours are Wednesday through Saturday from 2 p.m. to 4 p.m.
The museum is a memorial to Levi and Phebe Sutliff, who were operators on the Underground Railroad in Trumbull County. For more information, call 330 395 6575 or visit this website.
The Mahoning Valley Ulster Project will host its annual Wine Taste on Feb. 12 at Drake’s Landing here. This is a major fundraiser for the Ulster Project.
Tickets for the event, which takes place from 2 to 5 p.m., are $35 per person and include a wine and beer taste, an assortment of light appetizers, dessert, a Chinese auction, 50/50 raffle and giveaways.
The Mahoning Valley Ulster project is a summer exchange program, which brings together teen leaders from Northern Ireland and the United States. The program offers spiritual, social and service opportunities to help the students discover the common ground they share despite religious differences. Each year, Valley families play host to more than a dozen Northern Irish teens for this enriching experience. More than $20,000 must be raised for air fare and expenses for the July program.
The intent of the Ulster Project is to break down the walls of intolerance and mistrust that exist in Northern Ireland. It was created through the efforts of like-minded peace seekers who strive towards the ultimate goal of creating a community of peace through fostering tolerance, understanding and friendship. The Ulster Project focuses on changing the perception of Ireland’s youth by bringing them together in a strife-free atmosphere that emphasizes acceptance of all people, regardless of creed.
Tickets to the event are pre-sale only and can be purchased by calling 330 565 2900 or 330 518 5290.
Penn-Northwest Development Corp. in Sharon, Pa., contracted with the downtown Youngstown marketing firm to develop a new website that will better position the Mercer County region as a prime location for business relocation and expansion, according to a news release from the company.
Keynote also has been hired to create new branding and marketing strategies for Doctors Pain Clinic and Progressive Counseling Center, both in Boardman.
Other new clients include Youngstown companies Roof Rite Inc. a roofing company, and InventorCloud, an additive manufacturing education component of Advanced Methods in Innovation, a Youngstown Business Incubator portfolio company.