Email is Content too. And if you have a list, then you want people to interact with your emails don’t you. You want people to open your emails. To take action. And if they don’t, you may want to look at your content. Your Subject Line. Your angle.
I am not going to go off too much on this.
But who does not hate when you get email that causes you to have to visit the website because it is deceptive?
I suppose I expect more from EBay. They were one of the first ecommerce platforms. And I would expect that they can do way better than this. Believe me when I tell you that it is really challenging to get people to respond to email these days.
You know this. Because if you are anything like me; you get a lot of email. If you think that competing on Social Media is tough, or SEO is competitive; then you never really thought how much of a challenge it is to get people to even open your email.
Let alone act on it.
What is my point? Today, I got this from EBay. And I think it is the one of the most obnoxious emails I have ever received.
Why am I so miffed with this? And why am I posting about it?
This is a complete lie. Outright Deception. I did not buy anything from EBay recently. So, of course; I had to visit their website to make sure that my account had not been hijacked or hacked.
Of course, we all want people to interact with our content. To do something when we reach out. But, in my opinion this is completely the wrong way to go about it. Don’t lie to people. Ever.
Not if you value your reputation on line anyway.
Or you care about your audience’s feelings. Or about them in any way.
As of this writing, according to Facebook; 705 Thousand people follow this page. Let’s look at the numbers.
First, of all those followers; only 205 Shared this post. 362 people reacted to it (liked or otherwise) and a measly 29 people commented on it. So what do you think? Are these good numbers?
Based on the current Facebook Algorithms, it is neither good nor bad really. It just is. This is the kind of Organic Reach you can expect if you create a High Quality Video and have over 700,000 Followers. All the components of a good video are there. Good editing, good writing, good sound, solid textual enhancement. And yet, not much reach really.
Why am I pointing this all out?
Because this video may have cost as much as $3000 to produce (I am guessing on the production budget) and yet it really did not do much.
Why is that do you think?
The topic or subject? The timing? Or is there something else going on here on this page that may have caused the reach to be slight, despite the time and effort it took to create this content?
Much of the content that we produce for the internet receives little to no feedback as to quality. But how can anyone improve without feedback? If we do not have someone step back and take an objective look at what we have produced? I regularly critique my own efforts and even ask other people to help me where ever I happen to be sharing it. That is because in my view, no one is going to reach their potential for a content producer in a vacuum.
This article is serving two purposes. First, to give you an idea of what you can expect if you sign up for the newsletter. But also to serve as an inaugural version of the idea of the “Content”inental Breakfast. Let’s get started.
Video is considered by most content producers as the most valuable and shareable content category. Let’s look at a video I produced for a Fiverr Gig I posted last year. Because I threw it together in about 30 minutes; the result was less than stellar in my opinion. And it turns out, it was too long and some people who have viewed it on Facebook seemed to think that the part of the script about the rates for Union Narrators came off as “snarky”. There were also some comments about the lighting needing improvement. What do you think?
When this article was written it was showing 1674 Views and 14 Shares. It may be gaining both as you read this. So what is good about this video? Why do you think people are sharing it and watching it?
My opinion? First the setting. Who does not like the subtropical environment of South Florida and the Florida Keys? Many people dream of being able to sit under a nice awning and drink cold beers next to a waterway in Florida. Especially one where the fish are swimming right up to the dock. So there is a lot to be said for where this video is set.
What else? This vid appeals because it is timely. We are entering the vacation season and many people are thinking of getting away. Aren’t you?
So what could have been done better? It is highly unlikely that the producer of this video did it just because they are proud of their establishment. Or because they wanted to make people envious. The organization that shared this video is a for profit tour agency.
It may have been to their advantage to post produce this video. It is pretty clear that someone shot this with their phone and then just shared it. And that is fine. Many people do this and get people to view and share their work. But had they taken some time to add a few items to it; it may actually drive more traffic to their website. But as their Facebook Page has a clear Call To Action, some people may say that driving people to their website is not necessary.
That is debatable. And getting into that discussion is not the purpose of this article.
I may still suggest some basic post production. There are ways of adding clickable links for instance to a video. So that while the person is viewing it, they can click a call to action in the video itself. There are also ways of adding text that could include a call to action such as a phone number. Or requesting that the viewer visit the facebook page and like it and call from there.
The soundtrack is non existent. No narration. No music bed. Many people can be influenced by the soundtrack that a video contains. Although we do not often think much about it, soundtracks in TV Shows and Movies are a large part of the overall presentation. And can move people to think. And once they are thinking, they may act. These sorts of details can take the effort of content production to a whole new level.
What do you think? If you were to suggest improvements to the two examples above, what would they be?
These are the kinds of things that I will be doing here on my blog and in the newsletter. So, if you are seeking to discuss and discover ways of bringing your content production to a new level, sign up. And discuss. It is my strong desire to help you take your content to a level befitting of royalty. I like to call it Kingly Content.
Did you know that the Bee populations in this Region has been under attack? Not just in the Mahoning Valley but in many parts in the Country? Actually the world wide populations of “pollinators” has been spurring a resurgence in looking at ways that we as a community and a world can begin to preserve the natural benefits of pollination. A linchpin of the natural world.
According to GreenPeace, Since the late 1990s, beekeepers around the world have observed the mysterious and sudden disappearance of bees, and report unusually high rates of decline in honeybee colonies.
Bees make more than honey – they are key to food production because they pollinate crops. Bumblebees, other wild bees, and insects like butterflies, wasps, and flies all provide valuable pollination services. A third of the food that we eat depends on pollinating insects: vegetables like zucchini, fruits like apricot, nuts like almonds, spices like coriander, edible oils like canola, and many more… In Europe alone, the growth of over 4,000 vegetables depends on the essential work of pollinators. But currently, more and more bees are dying. The bee decline affects mankind too. Our lives depend on theirs.
Rock and Roll will be used as a weapon against Cancer this weekend. Head on over to the The Embassy Banquet Centre on 5030 Youngstown Poland Rd in Boardman, Ohio 44514 on Saturday from 6:30 PM to 11PM for Generation Rock and The Acoustic Jones show that will benefit in part the American Cancer Society here in the Mahoning Valley. Make sure to bring 35 Dollarinos for your admission. And prepare to be rocked by some of the Veterans of the Rock and Roll Scene here in the Valley.
This wonderful event will be held on the evening of February 25, 2017 at Our Lady of Mount Carmel Social Hall in Youngstown, Ohio. This annual event is a major fundraiser to support the Soup Kitchen & Food Pantry of the St. Vincent de Paul Society and other various charitable works completed for those in need throughout the year.
This year’s event evening will begin at 6:00pm with Hors d’ourves and cocktails (Cash Bar is available) followed by Dinner at 7:00pm. Our Buffet Dinner will include Chicken Marsala, Pasta, Beef Tips, Italian Roasted Sausage, Salad and Dessert. Your ticket entitles you to the chance to win over $3,000 in cash prizes. The Grand Prize Winner (Need not be present) will take home $1,000.00. Additional winners of Bottles of Wine and Cash will be drawn randomly throughout the evening. A Chinese auction featuring Gift Baskets, Tickets, Sports Memorabilia, Art and many other exciting items will be available for your enjoyment. A 50/50 Raffle will also take place, along with other exciting events throughout the night. Live entertainment will be provided for musical entertainment throughout the entire evening. Tickets for this wonderful event are only $50.00 per person and will sell out fast, so order yours today!
Tickets can be ordered by calling our office at: (330) 333-3601
Join us this Saturday, February 25th from 10am-12pm for this month’s Downtown Youngstown Volunteer Workday. Volunteers will do a clean up of the Mahoning Commons area and finish installing fence line mural pieces at WRTA. This is a family-friendly event. All materials plus refreshments provided. Volunteers are asked to meet at the WRTA mural (604 Mahoning Ave) at 10am.
Please click the link above and let them know you are going to be there so they can plan on sufficient refreshments.
Interested in some history and learning in a phenomenal setting? Head on over to the Ward Beecher Planetarium on Saturday between 8-9PM. Natural Selection will be showing.
We will join Darwin on his voyage with the HMS Beagle to the Galapagos Islands where he was inspired to develop his later theory of transmutation by natural selection.
From the comfort of Down House in Kent, Darwin himself will explain the mechanism of natural selection to the audience, and support it by showing many beautiful examples in nature. The thrill of a scientific discovery, the adventure of science and the beauty of nature are central in this show. This program is a joint presentation of YSU’s Department of Physics and Astronomy and the Department of Biology. For more information on how to get here, or other programs throughout the year, please visit http://wbplanetarium.org We look forward to your visit! For a preview of this show, check this link on Youtube.
Join Butler Art Director Dr. Louis Zona for the second in a series of five lectures in A Butler Director’s Art Lecture Series-Winter 2017
MY FAVORITE THINGS
These free lectures are presented at 2:00 pm Sundays in Zona Auditorium on the first floor of the Butler’s Beecher Center. Seating is limited.
In this lecture series, Dr. Zona discusses a wide range of works of art including:
Leonardo’s Mona Lisa
Rembrandt’s Night Watch
Cezanne’s Mont Sainte Victoire and The Large Bathers
Van Gogh’s Sun Flowers
Gauguin’s Vision After The Sermon and The Yellow Christ
Monet’s Impressions Sunrise
Matisse’s The Dance
Picasso’s Les Demoiselles d’ Avignon and Guernica
Wassily Kandinsky’s Painting (Autumn)
Marcel Duchamp’s The Fountain
Grant Wood’s American Gothic and Daughters of Revolution
Edward Hopper’s Early Summer Morning
Jackson Pollock’s Blue Poles
Mondrian’s Broadway Boogie Woogie
Giorgio DeChirico’s The Soothsayers Recompense
Salvador Dali’s Temptations of Saint Anthony
Willem de Kooning’s Woman 1
William Baziotes’ Dusk
Pierre Soulages’ Ceramic Wall
Jean Dubuffet The Gypsy
Helen Frankenthaler’s Interior Landscape
Robert Rauschenberg’s Retroactive II
Jasper Johns’ Flag and Target with Four Faces
The rest of the lectures in the series are scheduled for March 5, March 12 and April 9
Did you know that podcasts present an incredible opportunity for you to raise awareness about your organization and cause? About your personal brand? They do. Take for instance this Public Service Announcement that I created with conjunction with the Wild Earth Guardians.
Our national forests are a treasure. A place of serenity and peacefulness that is restoring to the mind, soul and body. Our children deserve to have the opportunity to enjoy these pristine places in all their glory.
But the sounds of nature are under threat. If we don’t act today, the only sounds that we and our children may be able to hear are the sounds of 4 wheel drive trucks and diesel engines. The peace of the forest will turn into a nightmarish rush hour of loud motorcycles and dump trucks.
You have the power to preserve the peace. With just a few moments of your time, you can let the Forest Management Personnel know that you value the sounds of nature. And how important it is for all of us to have places where we can relax and enjoy nature’s wonderful symphony.
At the Helena Lewis and Clark National Forest, the future of these forests are under scrutiny. Currently the National Forest Service is accepting Public Comments on how this national gem will be managed going into the future. These public comments will be taken into consideration when any of our Public Land Management Plans are up for revision.
Your voice can make all the difference in how our Public Lands sound. Please take a few minutes to let our Official know that you value the sounds of nature.
To make your voice heard via fax, send your comments to 406-449-5436.
Let’s keep the sounds of nature for future generations. Get started right now.
Now that they have an Audio PSA, they can request that it be played on any number of podcasts with just a little research and some requests. Here at the Mahoning Valley Podcast, I help organizations, brands and individuals do the same thing. Contact me and we will get started today.
I am such a fan of podcasting. It gives nearly anyone the opportunity to produce audio that can be listened to anywhere you have a smartphone, tablet, or computer. It seems to me that some other people around here are starting to see the potential, so I decided to show them some love with some samples of their work.
We also have some people who are reaching for podcasting, but have not quite gone all the way. Those people are pseudocasting or noncasting. Either they are calling something a podcast and it is not. Or they are simply recording some stuff and not technically “casting” it anywhere.
We have had a number of podcasting efforts here too. But for whatever reason the producers stopped producing episodes, but you can still go to these websites and download past episodes some of which are pretty good. I will give you a sample of some of these as well today.
But I figured since this is a community effort and the Mahoning Valley Podcast is a community project, it would not hurt to at least give people a chance to up their game. So if you are pseudocasting or noncasting, listen up and we will get you up to speed today.
I am going to start with the people and organizations that are actually publishing content that you can listen to on demand currently and work down to the folks that are still trying to get here. I highly recommend that you give them a listen. I did not put these in any specific order so if something interests you, click on the link and subscribe and show them some love.
We have a decent music podcast hosted by a fellow who goes by the name of Jimmy Fro. He enjoys discussing music with local musicians. Recently he did an episode with a couple of local musicians who call themselves the SuperBabes. Let’s give a listen. Naturally you can click on the link above to subscribe or find out more information about the Jimmy Fro Show. You can also click the link and go like the SuperBabes.
We also have another Music Show produced by YoLive Radio that concerns itself with hip Hop and Rap Music and bill themselves as purveyors of the underground scene for this genre. They have a pro account over on Spreaker. Click the link above to hear some more from them. But let’s give em a listen.
Now if you are interested in Guns and Shooting there is a podcast based up in Garrettsville called the “Eye on the Target”. It looks as if they are also running some live broadcasts as well. I have never heard of podcast garden where their podcast is hosted, but it requires a little tech knowledge to actually listen to their stuff On Demand. If you want some pointers on how to download their episodes, just let me know. And let’s see what they have to say for themselves.
We actually have two marketing podcasts here in the Mahoning Valley. I have a preference as to what it a better effort and the primary reason that I feel this way is that one is obviously self promotional and one is actually educational without the obvious self promotion. We will listen to a little of both and you can decide who you like better.
Podcasts that call themselves podcasts but cannot be downloaded easily or not at all without a special app are really pseudocasting. They say they are podcasting but in reality they are only recording files for people to listen to when they are found on the internet. Many people are not familiar with the idea of downloading a file from a web page. And they are not sure what to do with it once they do. That is why all my episodes provide multiple options for download in a number of formats. Because not everyone has a ipod. Or a Macintosh Operating system. Nor do they want to install Itunes. So that means that if you are only offering your psuedocast on Itunes or Stitcher, you are leaving people out of the wonderful experience of listening to your show when they want to, where they want to, and how they want to. It is a pseudo experience and presentation. Here are few pseudocasts.
The City of You falls into the pseudocast category. Mainly because it cannot be downloaded. These guys are working off a grant so I am guessing that they are content with recording an interview and posting it on soundcloud. And that is great. But there are no notes or links on the show. And the episodes cannot be downloaded. That makes it a pseudocast.
The Nursery. A comedy and story telling “podcast” on Stitcher. Stitcher seems like a good idea and is moderately popular in the podcasting world; however you have to download the app to actually listen to anything there.
So although it is technically on demand, it is also proprietary. Meaning if that is the only place you make your “podcast” available, many people will never hear it. As such, I was unable to download an episode to give you a sample. It is mildly entertaining to me, I would rate it a 7. You may like it more if you want to give it a listen and let me know what you think. I am always interested in people’s opinions.
Vindy Radio Someone obviously buffaloed the management of the Vindicator into thinking that they are doing podcasts. Again, these are pseudocasts. There is not a distribution mechanism and very sparse show notes. But it is the lack of distribution that makes these a pseudocast. And that is kind of sad because one of my favorite local Radio Personalities hosts these shows.
We do have another pseudocast that is sponsored by WYSU and a Business Development Officer for Humilty of May Health Partners that is still being produced called “Doing Good”.
It seems to be focused on spotlighting people who have and are doing good things here in the region. Although it has been around for a couple of years now, it is still not really a podcast in the sense that if you want to listen to it on demand, you have to know how to download it. Again, if you need some help with downloading the episodes, just let me know. It is not that hard, but does require a little tech knowledge. But let’s listen to the last episode as these are all only a few minutes long.
Defunct Podcasts you can still listen too by clicking the links below would be considered noncasts. As they quit. They are not producing current content. And they may also fall into both categories of pseudocasting and noncasting. Because they do not produce content that is distributed properly and they quit producing current content.
Mercy Health Podcasts. Actually not out of the Mahoning Valley, but the organization does have a presence here so I included a brief sample. They also are still reaching for it, because they have not syndicated their episodes. Unless you know how to download a file from a web page, no podcast for you. But give a listen. Good production values anyway.
WYSU was for a short time making some of their shows available in the form of on demand audio as well in fact they actually had four different shows going at the same time, but it looks like they quit producing episodes in 2015. You can still go there and listen in. Just follow the links.
Looking Out is a forum for community leaders to come together and discuss national and global issues from often unexplored angles. This round-table discussion covers many topics ranging from the economy to foreign policy, and ecology to education. Here is a sample.
Life on Life’s Terms, was developed to address issues of chemical dependency in the minority community. The show addresses concerns that are unique to the minority population by inviting special guests to share their addiction recovery stories with the listening audience. Guests provide real-life testimony and disseminate information about educational opportunities to our recovering listeners, women, African Americans, Latinos, youth, and parents who are affected by the societal concerns of alcohol and drug abuse. Education and information at the grass roots level is the goal.
Crisis assistance is available through Help Hotline 24 hours a day, 7 days a week. Just Dial 211. The telephone numbers given by this pseudocast are:
In Youngstown: (330) 747-2696 Warren: (330) 393-1565 Toll free: 1-888-317-2169
If you need additional information or want to share your views and opinions about the program or addition recovery, please feel free to write: Here is a little sample of the last episode in November of 2016. And you can click on the link above to send snail mail.
There are more of them on theWYSU Website here. Well produced but again, not distributed or presented properly. Click on the Programs Tab on the Main Menu you will find a plethora of files you can listen to and download.
The Fraternal Order of Police will be selling raffle tickets for various prizes at the game, with proceeds to be used toward the costs associated with the dog. Phantom and his handler will be introduced to the community between periods of the game. Saturday is Free Youth Jersey Night for the first 750 young people attending the game.
So used to be afraid of Police Dogs. Well, German Shepherds anyway. When I was growing up in Pittsburgh; I had a morning paper route. I walked about 3 miles every morning no matter the weather and delivered papers. It was the Pittsburgh Post Gazette. Most days, it was pretty light duty; but back then they also had the Sunday Paper. So 7 days a week, I was out there usually before sunrise delivering the News for my neighbors.
There was one house that had a German Shepherd. And most days it was in the house. But it did not like me walking up to the porch and dropping off that paper. Not at all. In fact, I think it was able to smell me. Sometimes, it would start making a ruckus before I even got there. And it was scary. It was a big dog and it barked loud. And it barked at me.
One morning for whatever reason, the owners left it out on the porch and it was untied. I started coming down the road towards the house and it started barking. And I saw it on the porch. I start thinking, there aint no way they are getting their paper today. As I got closer to the house, with the full intent on walking right by, it started coming off the porch and down the yard at me.
I nearly fouled my jeans. It was running up to me and I was scared. Seriously scared, thinking I was about to become dog chow. I stood there. Cause I knew there was no way I was outrunning this thing. So I start thinking, if I survive this; I am going to sue the pants off these people. It keeps coming, and I stand there frozen. Getting ready to try to beat it off me with my paper carrying sack.
It runs up to me and sniffs. It starts sniffing at my junk and legs. I am standing there waiting for it to take a chunk out of me. It keeps sniffing and then I slowly put my hand out palm up so it can smell my hand. He/she keeps sniffing and I start to pet it a little under the neck. I keep scratching and it starts to wag its tail a little. I start patting it on the head and it starts rubbing up against me a little. As it turns out, it was nice big dog who just wanted some attention.
Moral of the story. Sometimes the thing we are afraid of is the best thing for us. Sometimes we have to stand still and face our fears and hope for the best. That big ole dog was out a few more mornings, but those people always got their paper. Because I had a job to do. And their dog was a big puppy at heart. And now I was his friend.
On Monday, we as a community and nation honor the memory of one of our great civil rights leaders. A man who was assassinated for his beliefs and commitment to equality. A man who was honored during his life and also after his death. And is still considered to be a beacon of light in a dark time in American History. When people refused to allow the fundamental values that our Constitution espoused. A time when for whatever reason, men and women had yet to see the fact that our Bill of Rights applied equally to all members of our society and citizens of these United States of America.
I will get to naming him momentarily, but not before I rant about the grievous evil that many people held so fast to. By now most of us know who I am talking about anyway. But this man had cajones and conviction. I think he had an understanding that his mission would likely lead to his demise. We never know when any of us are out of time, and he may not have been expecting to die on that fateful day when evil finally had it’s moment. What evil never knows in the moment is that it all works together for a greater good. That is why good always triumphs over evil. Because the greater good can use evil’s work to bring a greater good about. And that without evil never knowing it is coming.
This man though; I think he knew it may come someday. His assassination that is. He knew that he was causing narrow minded and selfishly blinded people to feel as if they were being encroached upon. He surely knew that in speaking out against wickedness, it would look for some way to get him back.
Yet, he was unafraid. He was stalwart. He was bold and spoke the truth that he knew. Because someone had to do it. Someone had to speak for those who had no voice. And this man that I speak of did exactly this. He took to the streets and told the truth. He took to the airwaves and told the truth. He would speak the truth whenever given the opportunity knowing full well that eventually it would be the reason that some sad lost soul would use to justify killing him.
So Monday January 16, we honor this man of courage and faith. Martin Luther King Jr. We are still honoring his memory despite the fact that he was killed nearly 40 years ago. And not only will we honor his memory but people will go out and do good things in his memory. That is a legacy. When people remember what you did and are still inspired to go out and do good.
It is easy for me to sit in this nice comfortable makeshift recording studio and talk ab0ut doing things to help our community. I admit it. It is easy for me to do it. Don’t get me wrong, there is a bunch of work that goes into podcasting. But for me it is pleasant and easy work. Enjoyable even. Part of that may be because as most people who know me would tell you, I love to hear myself talk. I admit that too. I love the sound of my own voice.
But there is one thing that many people may not understand about a project like this. Not everyone likes what I have to say all the time. Sometimes, I am boring and preachy. Sometimes I may point my finger at someone I think is a sucky waste of space as a means of showing all of us what a bad example is or to show that to do wrong has consequences. Like in one of my earlier episodes I referred to some local officials as excrement. I was wrong. Even the most wretched sinners are still people too. And although I am glad they finally decided to give up and go home when their ringleader was indicted; I still could have been less derogatory and more respectful of their humanity. For that I am sorry and want to assure my listeners that it will never happen again.
So I am not going to cry about how much hard work it is to do these podcasts Because I do them by choice. But I am going to ask you to help me to continue to showcase the good things here in this Valley. For much the same reason that MLK Jr spoke out in his day. Because someone has to do it. Someone needs to focus on the good around here. We all know that this valley has a lot of good stuff going on all the time. Yes, we have problems. I have problems. But one thing that many of us can agree characterizes the Mahoning Valley and most of our citizens here is that just because there is a problem we don’t just tuck our tails between our legs and scamper off. We stand up for what is right and do what is right in many cases.
You, if you have been following this project have a heart to do what is good. And you want to hear about what is good here. And you know the value of telling people what is good here. And that it is important work that someone has to do. So partner with me and sponsor this project. It will be worth your while. I will make sure of it. Click on this link and make a commitment. If you have a non profit, I will make it worth your while. If you are an individual, I will give you credit if you want. If you want to remain anonymous and just do something to help our Valley; I will keep discretion and make it our secret. If you are a business owner or someone who is responsible for digital communications, take the idea to your boss if need be and get the money to keep these coming.
I am going to keep at it either way. I am not going anywhere. I am in it for the long run so join me and send some money to participate. Invest in our Valley and our community and we will make it better together. Thanks.
Naturally I am talking about the Mahoning Valley Podcast here, but here are some really good reasons to invest a few dollars to get involved whether you are a business, organization, or an individual.
Why Sponsor the Mahoning Valley Podcast?
1. Educated and Affluent Listeners. The average podcast listener is between 18 and 55 with access to time and resources. According to Rain News, Approximately 46-million Americans listen to podcasts at least monthly (17%), and an estimated 27-million listen at least weekly (10%). The weekly number represents a 25% lift over the 2014 snapshot. The podcast audience profile is markedly well-educated and prosperous. Forty-five percent of listeners have a college degree, and 52% are in $100k-plus households. This translates into your messaging being heard by people who actually can spend time and money to patronize your business or organization.
2. Positive Positioning of your message. When you sponsor the Mahoning Valley Podcast you are telling your audience that you care about our Community. The Mahoning Valley Podcast is filling a niche and a thirst for positive news and information about the Mahoning Valley. Although traditional mainstream media outlets do cover some very high profile events and people in the Valley; they have severe limitations when it comes to really reinforcing and showcasing information, news, and opinion that ONLY serves to show the good things that are happening. As most media consumers know, there is a lot of gloom and doom broadcast as news. With the Mahoning Valley Podcast, you become affiliated with the good things that happen. You don’t have to worry about your message being played after a News Story involving shootings or fires or national tragedies. Or having your message broadcast during a crime show or some show that is in some way denigrating traditional values.
3. The Trust Factor. Most consumers know that advertisements on traditional mainstream media are not vetted. If someone has the money, they can buy advertisements. So many enlightened consumers are turning more towards media they can and do trust. Reviews Websites and Social Media Channels are starting to become the trusted sources of information for Consumers and Businesses when they are ready to spend money. The Mahoning Valley Podcast does not accept sponsorships from just anyone. We actually try the services or products of our sponsors and make sure that they live up to our expectations. If you have been contacted by us for sponsorship it is because we already know about your organization. Our listeners know that we trust you and that is an implicit recommendation.
4. Customer Connection. People feel a sense of intimacy and connection with podcasts because it is right in their ears. Videos and Blog Posts (textual communications) do not foster a sense of connection like someone speaking into a microphone. Consider how when you hear a piece of music that you can relate to, or have listened to an audiobook or talk radio show and something that you heard resonated with you. It makes you feel like the speaker or musician is speaking directly to you. This sense of connection and intimacy brings with it a top of mind experience. Your message is easily recalled and brought to mind because it reaches inside you. So people remember what they hear. Your message is stored in their long term memory and people will remember what you have told them as a sponsor.
5. Portability and Longevity of your Messaging. Podcasts and Audio have the advantage of being on demand and portable. Most people are able to easily download a podcast and listen when they want. This means that they are already to hear your message. Because they have taken the time to listen. They are already engaged. Unlike TV or Radio where your message goes out one time and then it is gone, your podcast sponsorship is available forever online. Someone may hear it the day it is published, and other people may hear it a week from now and then even more a month from now and so on. That is not the only way that sponsorship brings people to you. Every transcript is posted on our website and a number of different blogs. We publish our transcripts and your links stay on line forever.
6. Digital Communications Strategy with a Local Partner. We publish the podcast in Boardman Ohio. Not in India or Great Britain or Australia. But right here in the Mahoning Valley. And we don’t just publish a podcast, but we also publicize it and distribute it. We conceived of the concept and set up all the distribution and Social Media Channels. We set up the blogs and accounts where the transcripts are published. And we are local. We are available to partner with you on your Digital Communications Strategies. Podcast Sponsorship with us is a tip of the iceberg when it comes to partnering with us. We don’t employ subcontractors overseas or rely on consultants in other cities or regions. We are committed to using local resources and building this community. And have a local phone number for you to talk to us personally about your challenges and goals. And we know other resources here to make your digital communications strategies succeed. We are here for the long term. Not some toll free number and post office box, but a real person in a real place to help you.
7. Commitment to Excellence. Our podcast and indeed all Digital Communications Strategies are works in process. We are dedicated to provide excellent service and advice. To provide excellent results and excellence in all of our efforts on your behalf. When you sponsor our podcast, you are committing yourself to excellence as well. You are gaining a valuable resource and a professional partner who is unrelenting in his pursuit of excellence. We all have much more to learn, Learning and growing together towards our potential is one of the things that have brought about this project in the first place. The idea that as a community we can all reach our potential together. And demonstrate an excellence for all of the world to see. Together.