Most people will tell you that you have to be on Social Media if you own a business. I do not agree with this point of view. Just because your competitors are spending money and time to be on Social Media, that does not mean that you have to spend your marketing budget the same way.
Not every business has the resources to manage a Social Media Marketing Program. And not every business that gets on Social Media gets anything back from it expect another time and cost expense. That is because Social Media requires an investment. You have to invest your time. You have to invest your money. And you have to invest patience. You have to get in for the right reasons and with the right goals and then you have to persist.
For instance, if you have a website that sells products directly to consumers; it is going to take time to find your customers and engage them. But once you have engaged them, then you have to keep them engaged. But guess what, there are easier ways to do that then to put out a blog or tweet. There are easier and more cost effective ways of doing that then to make memes and post them to your facebook page. Or pinterest account.
That is why there are so many abandoned twitter accounts for businesses. There are so many abandoned facebook pages for organizations and businesses. If many of these accounts are not abandoned, they are neglected. And that is the rub isnt’t it? Yes, just about anyone can figure out how to set up a twitter account or a blog. Just about anyone can make a facebook page. But then what?
How do you pay for the content that most of these accounts require to garner any attention? Or how do you pay for the manpower to keep growing them? Or to manage responses to your posts or tweets? How do you make that time and money pay off? That is the big question isn’t it?
I live in Youngstown Ohio. And I started a podcast because I believed that there was and still is a need to talk about the good things that happen here locally. Our mainstream media outlets have a bad habit of featuring bad news and talking about the bad things that happen here. Don’t get me wrong. They do help to highlight some of the good things too. But sometimes, I get the feeling it is only because they are concerned someone may challenge their FCC License if they don’t include some Community News.
So in the course of researching twitter accounts and facebook pages as a means of reaching my audience, I found out a few things that made me decide to write this article. First, in a market this size, some local merchants do have twitter accounts and facebook pages. Some have done OK with getting followers and likes. But many are not actually that active. The most active accounts belong to other media companies or marketing companies. Or the local University.
This lead me to the conclusion that too many companies and organizations are spending time and money on using Social Media to their detriment. They are spending time and money to manage Social Media accounts so they can get 2 shares or 5 retweets. And their reach is not really expanding. They are not really finding new audiences or selling more services. Even the marketing companies here struggle to use these channels effectively.
Does this mean that it cannot be done. Absolutely not. It means that many people jumped in on the Social Media Bandwagon, but are not able to actually benefit. Or they are able to benefit some, but without a dedicated manager for their Social Media; they may have no idea on how much if at all. Or worse, they are spending money and time with an Agency and are not really seeing any measurable results. Because far too many Digital Agencies or “experts” are not sufficiently trained to actually determine if they are making an impact on the bottom line. Sure they may be able to say, look we got you 10 new followers this week or 20 new likes on your facebook page; but can they tell you that it translated into x new customer or leads?
That is where Social Media Management and Assessment Services come into play. You may already be into Social Media, but is it really doing anything for you? That is the big question. Is your organization or business getting anything back for your time and money?
If you are unsure, then it is time to call in someone who can help you find out. So call me and let’s talk. You can also find out more about Social Media Management and Assessment Services on my website. Or even better come by my facebook page and we can chat. Or one of my twitter accounts. If you are ready find out if you are getting your money’s worth on the time and effort your spend communicating on the internet, then get in touch.
I will look at your accounts and your website and give you some real time information about where you can improve. And if it makes sense, we can talk about how I can help you make some money with you investment.